Vinomofo buys Revel events to bring new food and wine shows

Highlights

  • Vinomofo acquires Revel events.
  • Expectations are of a rise in food and wine events, with restriction easing.

Online wine retailer Vinomofo has acquired Melbourne-based event company Revel. The acquisition decision builds on Vinomofo’s capabilities to meet the growing needs of its customers. Both businesses expect to adapt and evolve post-acquisition.

Why did Vinomofo choose Revel events?

  • Revel is the creator of popular global food events like Pinot Palooza and the Mould Cheese Festival.
  • Vinomofo’s customer base is growing year on year, and it is seeing demand for extensive offerings, having food and fun experiences.
  • With this acquisition, Revel’s staff will join Vinomofo and help it a slate of new events for its customers in 2022.
  • Revel’s acquired business will become more innovative and adapt to the online business of Vinomofo.

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  • Both Vinomofo and Revel recognise future business growth potential from innovation to meet customer needs.
  • However, the acquisition consideration remains undisclosed.

Bottom line-

Vinomofo’s Revel acquisition brings two Australian food and wine industry businesses together. Aussies are eager to attend outdoor events with restriction easing, and the acquisition seems to be aptly timed.    

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