Truescope secures AU$6.2 million to expand globally - Kalkine Media

March 01, 2022 07:55 PM AEDT | By Aditi Saha
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Highlights

  • Truescope, an Australian media intelligence firm, has secured AU$6.2 million to bolster its overseas markets.
  • Industry professionals Michael Bade and John Croll established Truescope in 2019.
  • Its goal is to make comprehensive media analytics reporting easier with user-friendly AI technology and superior customer service. 

Truescope, an Australian media intelligence firm, has secured AU$6.2 million to bolster its overseas markets.  Industry professionals Michael Bade and John Croll established Truescope in 2019.

Truescope provides real-time media analysis and business data all around the world. Its goal is to make comprehensive media analytics reporting easier with user-friendly AI technology and superior customer service. It also aims to make better-informed communications.

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How has Truescope secured AU$6.2 million fund?

Truescope has received funding from industry-leading venture capital companies, Jelix Ventures and Investible, as well as other investors. The funds will be utilised to support Truescope’s entry into the US market as well as accelerate the SaaS platform’s numerous engineering and technical improvements. 

Truescope’s founder John Croll stated,

Truescope’s leadership team and technology, according to Daniel Veytsblit, investment director at Investible, are its competitive advantage. 

Truescope’s overseas markets

Truescope has over 250 government and corporate clients across New Zealand and Singapore. However, it focuses on these markets while appointing an experienced commercial team in the United States, which will be disclosed in the next few weeks.

Currently, Truescope is operational in the United States, New Zealand and Asia, with a development team from Australia. 

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