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Summary
- US-based Searchspring has appointed Kate Massey, ex-CMO of ASX-listed JCurve Solutions, as the Head of the Asia-Pacific region.
- Massey is a renowned leader with a wealth of industry experience. She will oversee Searchspring's growth plan in the region.
- Witnessing the best business year in 2020, Searchspring expects continued growth amid the e-commerce boom.
Searchspring, a US-based e-commerce site providing merchandising solutions, has reached another milestone as part of its regional expansion efforts.
The American company has hired Kate Massey, the ex-Chief Marketing Officer of JCurve Solutions Limited (ASX:JCS), to serve as the Head of the Asia-Pacific region. The strategic hire of Kate Massey is aimed at promoting Searchspring growth across the Asian region, primarily Australia and New Zealand.
Kate Massey - A Valuable Addition
Ms Massey brings extensive APAC software experience to the Searchspring leadership team. Her profile includes more than 12 years of impressive B2B technology industry knowledge. She has been recognised multiple times for her successful track record through awards and accolades. Besides her inclusion in the CMO Magazine's Top CMO50 for the years 2018 and 2019, she has been the proud receiver of CEO Magazine 2018 Young Executive of the Year.
In her previous role at JCurve as CMO, she contributed towards growing and heading sales and partnerships while providing marketing solutions and account management services.
The promising leader is committed to aiding local merchants to achieve high-converting e-commerce businesses.
What Will Be Her Role at Searchspring: The lady boss will supervise the daily developments to support merchandisers in getting the most out of the booming e-commerce market. She will accelerate Searchspring's growth in the region while empowering the retailers.
Searchspring Performed Exceptionally Well in 2020
Image source: Shutterstock
In the pandemic year, e-commerce businesses witnessed massive growth, thanks to the initial lockdown and physical distancing rules.
Earlier, what was the helplessness of shoppers to make purchases on the online platforms, has now become a full-fledged habit. Online shopping is here to stay, as the prolonged crisis has changed consumer behavior. Even with most of the in-stores now open, people prefer shopping online.
Consequently, many retailers experienced enormous growth in their online sales. Searchspring had the most explosive year to date in 2020 with a whopping 349% year-over-year growth in revenue.
The retailers and businesses don't want to stay behind in this e-commerce boom, and the digital shopping solution provider Searchspring is focused on helping such local retailers. The company offers solutions to make shopping an enjoyable and personalised experience.
The impressive customer list in the Asia-Pacific region includes Patagonia, Rip Curl, Volcom, Nourished Life, and Kathmandu. Searchspring’s integration with Magento, Shopify Plus and BigCommerce helps retailers boost revenue through high conversion rates.
Good read: E-commerce Boom Amid COVID-19 Pandemic, New Challenges Arise
