Prisa (BME: PRS) shares skyrocket 21% as Vivendi (EPA: VIV) agrees to acquire 7.6% stake 

Follow us on Google News:
 Prisa (BME: PRS) shares skyrocket 21% as Vivendi (EPA: VIV) agrees to acquire 7.6% stake 

Shares of Madrid-headquartered media conglomerate Prisa, Promotora de Informaciones, SA, (BME: PRS), skyrocketed more than 21 per cent, on Friday, after the Paris-based media giant Vivendi (EPA: VIV) agreed to acquire 7.6 per cent stake in the company.  

The investment by Vivendi is likely to maximise its exposure to Spanish-speaking audience. Through Gameloft, Universal Music Group (UMG), and Havas, Vivendi commands a strong presence in various markets across Europe and America.  

Prisa shares (22 January)

(Source: Refinitiv, Thomson Reuters) 


Best day so far 

Prisa share price started the day on a positive footing with a sharp gain of a little more than 6 per cent. The share advanced in a quick succession around 10:35 GMT+1 to a 10-and-half-month high in the mid-morning deals. According to the data available with Bolsa de Madrid, the stock of Prisa soared as much as 21.10 per cent to an intraday peak of EUR 1.14 from the previous close of EUR 0.94.  


The stock of Prisa has seen a massive spike in the last four months with the share price zooming more than 140 per cent barring today’s price surge. Prisa share price recorded a 52-week low of EUR 0.38 per share in September 2020. Even after an exceptional rise in the share prices, the stock is still 34 per cent down on a 12-month scale. Later in the day, Prisa shares pared off the gains and were trading at EUR 1.02, up 8.74 per cent, at around 13:23 GMT+1.  


Vivendi slips marginally 

Meanwhile, the shares of Vivendi experienced an opposite effect after the announcement on Euronext Paris. As per the data available with the exchange, the stock of Vivendi shed 1.09 per cent to hit an intraday bottom of EUR 26.32 per share from the last closing price of EUR 26.61 apiece. Vivendi share price has registered a considerable gain after touching a yearly closing low during Covid-induced market crash.  


According to the data available with Euronext Paris, the stock of Vivendi has jumped a little more than 51 per cent to EUR 26.61 (21 January) from a share price level of EUR 17.57 as on 16 March last year. The stock is trading 7 per cent higher on a 12-month scale. Around 13:39 GMT+1, Vivendi shares were trading at EUR 26.34, down 1.01 per cent.  


Vivendi-Prisa stake deal: Key highlights 

  • According to the deal, Vivendi has agreed to a 7.6 per cent stake in Prisa, the owner of El Pais, Santillana, Los 40 Principales, Radio Caracol and Cadena SER, for an undisclosed amount. 
  • With the prospective deal, Vivendi is eyeing to capture the Spanish-speaking markets across Europe, the US and Latin America. 
  • The deal is part of Vivendi’s strategy to become a global leader in media, communications and content, the company said. 
  • The investment being done for acquiring over a 7 per cent stake supports the future developments of Prisa, Vivendi added. 



The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

Featured Articles

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OK