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Summary
- EU discourages NZ cheese makers from taking “their” original cheese names.
- Cheese sale sees growth amidst pandemic as home cooking increases.
- Healthy snacking has an important element like cheese to form a balanced diet.
The local Kiwi cheese brands might undergo renaming process to abide by novel EU laws. It was recently reported that the European Union is looking to ban cheese makers from other countries from using their famous cheese names.
Image Source: Shutterstock
Names like Gorgonzola or Feta are typical European cheeses, and the EU does not want Kiwi cheese makers to use these names for local brands.
NZ cheesemakers encourage several local variants
The managing director for Whitestone cheese, Simon Berry, who is also the New Zealand Specialist Cheese Makers Association spokesperson said that the gorgonzola style cheese locally being produced is called Oamaru Blue owing to its place of manufacture.
This would mean that if a gruyere cheese is being made in New Zealand, according to the new laws, it is going to have to be called something else.
He is of the view that this change should rather be taken as a new opportunity to use local ingredients and variants that are completely Kiwi in nature. He stressed on the fact that the local environment has great impact on the quality of the produce. So much so that the local grass will have impact on the cheese produce because the cows are going to eat it as fodder.
The huge trade imbalance also comes into play while taking further decisions, as pointed out by Malcolm Bailey, the chairperson for Dairy Companies Association in NZ. He further added that the share being offered to New Zealand by EU, while taking prices so high is borderline insulting.
When new variants of New Zealand based cheese are created and distributed, it will give rise to more international demand eventually.
Image Source: Shutterstock
Healthy cheese snacking
- Recent trends have encouraged making cheese a part of a healthy and balanced diet.
- Besides the fact that it is absolutely satiating, it is indeed a healthy snacking option is something cheese makers all over would like people to understand.
- Snacking with drinks in the form of Charcuterie Board have become immensely popular in the recent past.
- Pairing the right kind of cheese with the right kind of drinks, whether wines or juices, will help you understand the true taste of any blend.
- Rich in beta-carotene, cheese can help you beat hunger pangs without having to eat huge quantities.
Do Read: 35-Year-Old Cheese Toast King Sizzler To Shut Remaining Outlets, Courtesy Covid-19
Recent growth in cheese sales
With the pandemic induced lockdown across the world, people became more interested in home cooked meals and spending time cooking together. This is when products such as cheese were bought even more, it being a strong ingredient in modern cuisines. There has reportedly been a 10% growth in the sale of mozzarella and 12% growth in the sale of haloumi this year in New Zealand,
