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Thanks to a unique opportunity coordinated by Tom Lai, who oversees one of China’s government-operated stations in Shenzhen, Guangdong Province, Kendra has recorded a special New Year’s greeting that will be broadcast nationally and locally throughout China on Universal Television.
This heartfelt message, featuring Kendra introducing herself and sending warm New Year’s wishes, will be played as the ball drops on Chinese New Year, January 29, 2025, coinciding with celebrations in each country, and is slated to reach a massive audience. Following her greeting, viewers can watch the official music video for "Body Language," giving new listeners an immediate connection to her music and establishing her presence in this significant market.
"My name is Kendra Erika," Kendra will say in her greeting. "I am an American singer and songwriter from Hollywood. You may know me from my five hits on Billboard’s Top Ten, such as 'Self Control,' and my newest song 'Body Language.' I want to wish the world a happy, healthy, and prosperous Chinese New Year – 'the Year of the Snake.' I’m looking forward to amazing adventures in 2025. I hope to see you soon in China as I promote love and peace and foster goodwill through my music. Love you all, and Happy Chinese New Year."
This unprecedented opportunity will allow Kendra to be introduced to millions of viewers during one of the most widely celebrated events in the world. By airing alongside New Year’s programming, her message and music video will capitalize on the festive and hopeful spirit of the holiday, building momentum for her expansion into China and across Asia.
This collaboration, facilitated by Mr. Lai, aims to lay the groundwork for Kendra’s growing presence in the region and opens doors for further opportunities.
To further boost her promotion online, Kendra Erika has been named a Goodwill Ambassador by the Hollywood Global Film Festival® and Shenzhen Fire-Saints Film & Television Culture Co., Ltd., in recognition of her extraordinary contributions to promoting human well-being and happiness through her music. This prestigious honor will be announced during the Lunar New Year 2025 global celebration. Kendra’s dedication to uplifting spirits and promoting the common good has earned her a special place in the festival's history, as acknowledged by Co-founder, Chairman, and CEO Maryanne Lai. Her artistry will now resonate worldwide, spotlighting her ability to inspire and unite people through music.
Follow Kendra Erika: TikTok: @KendraErika; Instagram: @KendraErika; Facebook: @KendraErikaMusic; Twitter: @KendraErika; YouTube: @KendraErika; Website: https://kendraerika.com/
For media inquiries and interviews, please contact Kelly Bennett of Bennett Unlimited PR, LLC at (949) 799-8899 or [email protected].
Kelly Bennett
Bennett Unlimited PR
+1 949-463-6383
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