Fifth Third Kicks Off Second Annual ‘Swap, Snap, Share’ Small Business Appreciation Campaign

CINCINNATI, November 20, 2024 /3BL/ - Small businesses across Fifth Third’s 11-state footprint will feel the love this holiday shopping season: from now until Dec. 1, Fifth Third employees can enter their favorite local small business in a sweepstakes to win one of five $5,300 microgrants.

“At Fifth Third, we know that small, local businesses form the foundation of our communities – where we live, work, and play. And when they succeed, we succeed,” said Melissa Stevens, chief marketing officer for Fifth Third. “Our employees are excited to show our local small businesses some extra love this holiday season, and we hope that community members will join us in supporting the local small business community.”

From now through Dec. 1, Fifth Third employees will be leaving $53 tips for their favorite small business workers as a random act of kindness during the two weeks leading up to Small Business Saturday.

During the month of November, Fifth Third employees are also encouraged to visit nearby small businesses to swap in Fifth Third pens, snap photos and share their experience on social media to enter the business into the sweepstakes. Visit Fifth Third’s Instagram or LinkedIn to see the entries or follow #love53. Any Fifth Third employee in an area with retail branches can participate in the sweepstakes.

“As a company that’s over 19,000 employees strong, we make a fundamental difference in the vitality of the places we call home, both as an organization and as individuals who live and work in the communities we serve,” Stevens said. “Our small businesses make our lives a Fifth Third Better, and we’re proud to again support them in this unique way.”

For this second annual “Swap, Snap, Share” campaign, Fifth Third defines small businesses as those with 100 or fewer employees, and $1 million or less in annual revenue. The business must be locally owned and operated and provide goods or services to the local community. Once the sweepstakes entry period concludes, Fifth Third will randomly select five entries to receive $5,300 grants. The businesses will be notified in early December¹.

Fifth Third proudly serves more than 320,000 small business clients in communities across the U.S. Supporting small businesses through lending, investments and technical assistance is a significant part of the Bank’s commitment to community and economic development.

Additionally, Fifth Third is committed to helping nurture, grow and strengthen small businesses through initiatives such as its Neighborhood Investment Program, which creates and implements innovative place-based strategies to effect positive change in nine historically disinvested neighborhoods across the Bank’s 11-state footprint, and a new Small Business Catalyst Fund launched in October.

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About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies^® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ^® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

¹NO PURCHASE NECESSARY. You must be 18 years old and an employee of Fifth Third Bank in good standing to enter a small business in the “Swap, Snap, Share.” Sweepstakes. Odds of winning depend upon the number of eligible entries received. Sweepstakes only open to employees in Michigan, Illinois, Indiana, Ohio, Kentucky, West Virginia, Tennessee, North Carolina, South Carolina, Georgia, and Florida. Void where prohibited. Sweepstakes begins Nov. 1, 2024, and ends 11:59 PM ET December 1, 2024. For complete sweepstakes rules, please see a Fifth Third Bank representative. Fifth Third Bank, National Association. Member FDIC.