Having shaken the invite-only and beta market with its premium canned cocktail offerings, Seltic Beverages has consistently demonstrated that quality and convenience can blend seamlessly in the RTD space. The company’s swift rise in the competitive industry landscape serves as a testament to Traina's entrepreneurial expertise and trendsetting vision.
Jason Garcia, Founder and CEO at Turquoise Consulting Group, is now the 100% owner of Seltic Beverages. He expressed his excitement about the acquisition, saying, “Seltic Beverages is going to be a dynamic player in the RTD sector, and we are thrilled to integrate its premium product line into our portfolio. We have immense respect for what Luke Traina and his team have built and look forward to building on their success. We are pleased that Luke will be staying on board with us as an executive consultant.”
A 3x founder with one successful exit already under his belt, Traina has made a name for himself as a disruptive force within the beverage industry. His most recent pre-revenue venture, Seltic Beverages, has gained recognition for its distinct and appealing product line, aligning well with the ever-evolving consumer tastes in the premium cocktail market.
Traina was notably nominated for the prestigious Forbes 30-Under-30 list for his innovative contributions to the sector. He has also utilized his industry experience to provide strategic investment and consulting services to other businesses in the beverage space.
Following the sale of Seltic Beverages, Traina said, "We've developed a brand that resonates with today’s consumer, and under both Garcia’s and Turquoise Consulting Group's capable stewardship, I am confident Seltic Beverages will continue to thrive and set new industry standards."
The sale is expected to close in the third quarter of 2023, pending customary closing conditions. Founder Luke Traina will stay with the company as a special consultant.
About Seltic Beverages:
Founded by Luke Traina, Seltic Beverages is a premium Ready-To-Drink (RTD) canned cocktail company. The brand has rapidly grown in popularity, serving the demands of a discerning market with a line of high-quality, convenient beverage options.
About Turquoise Consulting Group: TCG, led by CEO Jason Garcia, is a leading firm specializing in business strategy, growth, and acquisition in an abundance of industries. With a reputation for foresight and innovation, Turquoise is set to incorporate Seltic Beverages into its impressive portfolio.
Ellen Dowell
ARBO Consulting LLC
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