Energy at the heart of Vic Labor launch

When Daniel Andrews strutted to the stage during Labor's campaign launch, the music choice left party faithful in no doubt that his message would centre on energy.

More than 200 Labor supporters and union members packed into the Cranbourne Community Theatre on Sunday as the Andrews government made its final pitch to voters before early voting begins.

With former Labor premiers Steve Bracks and John Brumby in the building, the crowd heard from Mr Andrews, his family, Deputy Premier Jacinta Allan and local MP Pauline Richards.

Security was tight outside the venue, with Labor operatives keen to avoid a repeat of Mr Andrews being heckled on the campaign trail.

The community theatre in Melbourne's outer southeast was bathed in red, including banners on either side of the stage emblazoned with the party's "Doing What Matters" slogan.

But it was clear what Labor wanted volunteers - many of whom donned "bringing back the SEC" T-shirts - and the media to turn their attention to.

Watched by Electrical Trades Union members, the crowd was shown a slick promotional video spruiking Labor's pledge to revive the State Electricity Commission (SEC) if re-elected on November 26.

There was a smattering of boos when former Liberal premier Jeff Kennett's image was shown on screen as ETU members talked about the privatisation of the state's energy network in the 1990s.

Ms Allan rammed home the message by speaking about her father's time with the SEC after starting as an apprentice in 1964.

"The SEC was a pretty well-oiled operation ... that is until Jeff Kennett and the Liberals got their hands on it," she told the crowd.

Mr Andrews' wife Catherine and their children Noah, Grace and Joesph were introduced, reflecting on his fall last year that led to him fracturing his spine and spending months off work.

"When dad hurt his back it was probably the hardest, scariest thing I've ever experienced," Joesph said.

"At the start, in those first few hours and days, we were really worried. We didn't know what dad's recovery would look like or how long it would take, but we knew he was getting the amazing care he needed."

The premier received a hug from his mother as he was welcomed to the stage with a standing ovation.

His arrival song, Moloko's 1998 hit Sing It Back, was another nod to Labor's pledge to bring back the SEC.

"Bring it back, sing it back, bring it back, sing it back to me" the lyrics repeated.

Mr Andrews spoke on stage about his late father and added another layer to the SEC plan: promising at least 6000 apprentices and trainees would be hired as part of it.

"It's no coincidence that ever since privatisation we've seen shortages in so many trades," he added.

The premier also outlined previously announced policies, including free kinder from 2023, paying off degrees for nurses and midwives, capping regional transport fares at metro prices and starting construction of the Suburban Rail Loop.