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This isn’t just about digital screens, it’s about turning motion into communication. By merging technology, mobility, and storytelling, the two companies are creating a dynamic new layer of urban life: one that’s intelligent, responsive, and seamlessly integrated into how people move and interact.
Giving Cities a Voice
Starting in Q3 2025, the rollout will introduce smart digital screens across key urban corridors in the UAE. Over the coming years, the system will scale organically, embedding thousands of real-time digital touchpoints that evolve with the rhythm of the city.
The goal: to redefine how people experience their environments, how brands move through space, and how cities speak, live, and intelligently.
“This isn’t just an ad network, it’s infrastructure,”_ said Mohamed Mousa, Founder & CEO of dKilo.
“We’re building a future where cities don’t just function, they communicate.”
A Partnership Shaping Smarter Cities
This long-term alliance brings together dKilo’s innovation in mobility media with Terracotta’s four decades of leadership in infrastructure and city development.
“This is not a rollout. It’s a shift,”_ said Amaar AlDhubaei, Executive Director at Terracotta.
“We’re designing a system that lives and breathes with the movement of the city.”_
From Screens to Storytelling
Whether it’s public service announcements or brand activations, the new system transforms everyday spaces into interactive communication platforms:
• For commuters: Everyday routes turn into immersive, dynamic moments.
• For cities: A live channel for real-time, purposeful communication.
• For brands: Context-aware messaging that travels with your audience.
This is urban communication as choreography, fluid, relevant, and designed to move.
Empowering Brands, Big and Small
To make the platform accessible to everyone, dKilo integrates easy creative tools, powered by a long-standing partnership with Canva. Businesses can build and launch ad campaigns within minutes, no design experience required.
Later in 2025, dKilo will debut a generative AI-native creative engine, allowing brands to auto-create content based on location, timing, and audience behavior. The future of storytelling will be faster, smarter, and simpler.
About dKilo
Based in Saudi Arabia, dKilo transforms mobility into a media channel. Its proprietary platform combines AI, geospatial data, and behavioral insights to help governments and brands communicate with people in motion.
🔗 https://dkilo.sa
About Terracotta
Established in 1986, Terracotta is a UAE-based infrastructure and mobility powerhouse with a legacy of innovation in building smarter cities.
🔗 https://terracotta.ae
⸻
Farah Kiki, Content & Creative Lead
dKilo, Inc
+966 11 520 7967
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