AUS
NZ
UK
CA
USA
FRA
GER
ESP
ITA
NLD
PRT
SWE
GRC
IND
POL
BRA
ZAF
RUS
CHN
UAE
The day will officially open a season of local market activations, in-store tastings, staff trainings, pop-ups, and social media activity happening over the summer months in North America and across the globe.
“Celebrating Cipriani Bellini is certainly more than one day, or even one season, in fact for us it’s every day for the past 77 years, since we first created and served it at Harry’s Bar in Venice”, noted CEO Cipriani Drinks, Tommaso Casara.
He added, “International Bellini Day is a chance to mark a moment and together, let's toast to the Cipriani legacy, simple joy, and long-standing tradition."
The Cipriani family has been dedicated to hospitality and service since 1931, when Giuseppe Cipriani opened Harry’s Bar in Venice in what was then a small cordage warehouse at the end of a dead-end street. The ethos of freedom and luxury in simplicity were his values that, to this day, stand the test of time.
Giuseppe had a particular fondness for the small fragrant white peaches, in abundance throughout Italy from June through September. He experimented by puréeing them and adding some bright Prosecco. The sense of joy that pervaded Venice at the time, and the pink glow admired in the Renaissance painter Bellini’s work, led to the creation of the Bellini cocktail in 1948. This classic cocktail has been part of the culture of Cipriani and served at all Cipriani venues around the world, unchanged for 77 years.
Cipriani Drinks replicated the family’s perfect Bellini, as made by the bartenders at Harry’s Bar, to be easily served and enjoyed at home. With exquisite craft and legacy, the premium Ready-to-Serve Cipriani Bellini (750 ml and 200 ml) is packaged in a striking blue bottle and offers a versatile and low alcohol (5.5% alcohol/volume) cocktail for occasions from brunch to poolside to dessert.
Share the joy, heritage, and refreshment of Cipriani Bellini on June 23rd and all summer long.
Social Media: Hashtags #InternationalBelliniDay and #TheOriginalBelliniCipriani Tag @CiprianiDrinks.
ABOUT CIPRIANI DRINKS
Luxury in simplicity, Cipriani Drinks carries the ethos and one-of-a-kind atmosphere of Harry’s Bar to customers and clients worldwide with a curated and crafted selection of Cipriani alcohol beverage products. The Cipriani Drinks global selection, steeped in history and regional delights, includes the world-famous Bellini, which was invented by Giuseppe Cipriani, as well as the new Cipriani London Dry Gin, Cipriani Amaro 7-Parti, Prosecco DOCG, Prosecco DOC Brut, Prosecco Rosé DOC, and a collection of regionally inspired still wines and beers. BICOBI, the distribution company with the exclusive worldwide rights to the Cipriani® brand for alcoholic products, manages the commercial activity and sales. Imported in USA by Palm Bay International. Imported in Canada by Charton Hobbs.
About Bottled Cipriani Bellini SRP $19.99
Produced and distributed by Bicobi Ltd. Ready-to-Serve. Crafted as per the family’s original Bellini recipe, created in 1948 at Harry’s Bar in Venice. 2 parts Prosecco and 1 part white peach purée. 5.5% alcohol/volume. Available 750ml and 200 ml. Serving suggestions: Chill to 46-50F. Slowly flip the bottle 1-2 times to gently mix in the peach purée.
For further information, images, or samples:
CONTACT:
Eleonora Venzaga
Marketing & Communications
Bicobi Ltd – Cipriani Drinks
Email: [email protected]
Tel. +39 342 3852103
Angela Slade
Slade Consultancy
+1 415-819-5131
email us here
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
