AUS
NZ
UK
CA
USA
FRA
GER
ESP
ITA
NLD
PRT
SWE
GRC
IND
POL
BRA
ZAF
RUS
CHN
UAE
This strategic rebranding aligns the Riyadh-based centre with Aspris, a global leader in private healthcare, known for its clinical excellence and compassionate, personalised approach. While the name has changed, the mission remains unchanged: to provide trusted, evidence-based mental health support that empowers individuals and families to thrive.
“This transition from Priory to Aspris reflects our ongoing commitment to providing world-class, patient-centred care across all our global locations,” said Trevor Torrington, CEO of Aspris. “We are proud to bring the same trusted standards of mental healthcare that we are known for in the UK to our patients in Saudi Arabia.”
William Goodwin, Chief Operating Officer, added: “Our Riyadh centre is at the heart of one of the region’s most dynamic business districts. The rebrand signifies our investment in the future of mental health services across the region—an evolution that ensures we continue to meet the growing needs of our communities.”
The rebrand is more than cosmetic—it signals the deepening of a strategic partnership with TAJ Holding, a leading investment group committed to bringing best-in-class healthcare solutions to the Kingdom.
“This rebranding marks a pivotal moment in our shared journey with Aspris,” said Omar Henaidy, CEO of TAJ Holding. “We believe in investing in institutions that not only meet international standards but also understand the local culture and community. Aspris Wellbeing Centre Riyadh is a clear example of that synergy—where global expertise meets local relevance.”
Ali Kasa, COO of TAJ Holding, added: “Mental health is one of the most important conversations of our time. Through our partnership with Aspris, we’re helping redefine what mental healthcare looks like in Saudi Arabia. This rebrand is a bold step forward in building a sustainable, accessible future for mental wellness in the region.”
Unchanged Values, Unmatched Care
Aspris Wellbeing Centre Riyadh continues to operate with the same multidisciplinary team of world-class psychiatrists, psychologists, and therapists. The centre provides expert support for a wide range of conditions including anxiety, depression, burnout, and more—using tailored, evidence-based treatments in a calm, purpose-built setting.
“Our team is passionate about delivering culturally sensitive, accessible, and high-quality mental healthcare,” said Dr. Abdallah Al Daoud, Medical Director. “This rebrand reinforces our mission to be the leading provider of mental wellbeing services in Saudi Arabia.”
About Aspris Wellbeing Centre Riyadh
Formerly Priory Wellbeing Centre, Aspris Wellbeing Centre Riyadh is a leading provider of private mental health services in the Kingdom of Saudi Arabia. Located in the King Abdullah Financial District, the centre offers discreet, compassionate care from highly qualified professionals. Services are built on five core values:
• Aspirational – Helping individuals reach their full potential
• Positive – Delivering care with compassion and hope
• Fun & Friendly – Creating welcoming, calming environments
• Courageous – Supporting bold, transformative journeys
• Innovative – Advancing care through fresh thinking
Aspris and TAJ Holding remain united in their commitment to raising the standard of mental health services across the Kingdom—providing expert care today and building the foundation for a healthier tomorrow.
Media Relations Team
Taj Holding Group
+ +966 11 456 5666
[email protected]
Visit us on social media:
LinkedIn
X
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
