AMIN Worldwide's APAC Chapter Releases Comprehensive White Paper on Asia-Pacific Market Entry

October 11, 2023 06:20 PM AEDT | By EIN Presswire

Google News:

AMIN Worldwide's APAC Chapter Releases Comprehensive White Paper on Asia-Pacific Market Entry — Image source: EIN Presswire

Recent News

D3 Energy Expands Into Australia's Arckaringa Basin With Strategic Hel...

Clarity Pharmaceuticals (ASX:CU6) Secures Manufacturing Deal to Accele...

Volt Resources Advances US Graphite Refinery Plans With Promising Scop...

ArchTIS Breaks into US Defence Market with Strategic NC Protect Rollou...

BANGKOK, THAILAND, October 11, 2023 /EINPresswire.com/ -- Advertising and Marketing Independent Network (AMIN) Worldwide’s APAC Chapter has announced the release of a valuable White Paper during its global conference in Bangkok. This insightful document aims to provide essential guidance for global brands looking to make inroads into the dynamic Asia-Pacific region.

AMIN Worldwide, a network of over 50 advertising agencies spanning the globe, is known for its collaborative work with successful brands in the Americas, Europe, Asia, Africa, and the Middle East. As global brands increasingly set their sights on the Asia-Pacific region for expansion, the White Paper offers a practical resource that ensures they do so with greater confidence, supported by AMIN's dedicated APAC members from over 20 countries in East Asia, South Asia, Southeast Asia, and Oceania.

Titled Asia Pacific: Where Fortune Favours the Careful, the White Paper offers a comprehensive exploration of vital cultural diversity, market intricacies, and a strategic playbook, helping brands tailor their approach to this burgeoning market effectively.

Philip Huzzard, President of AMIN Worldwide's Global Board and head of AMIN APAC Regional Council, noted that the initiative was prompted by regional network members concerned about international firms entering the Asian market with an assumption of homogenous North American or Western European norms. Huzzard commented, "Major brands have learned the hard way that cultural norms, IP, and business practices aren't uniform across the globe."

Robert Heldt, CEO of Tokyo-based Custom Media, emphasized the importance of thorough research and local insight, asserting, "We ensure our clients succeed by respecting local customs and communicating authentically."

Shanghai's Head of Brandigo China, Mike Golden, attested to the vast potential in the APAC region and how his company acts as a conduit to local partnerships and marketing success for brands, including US retail giant Costco. Golden exclaimed, "With the right insights and partnerships, businesses can tap into a burgeoning market for premium Western products."

The White Paper is the collaborative effort of Manisha Chawla, former Head of Marketing at Mercer and KPMG, and Neville Jones, former Partner at Accenture and Director of DPR&Co.

ABOUT AMIN WORLDWIDE
The Advertising and Marketing Independent Network (AMIN) Worldwide is an alliance of over 50 independent marketing agencies, packed with award-winning talent and experience, across the Americas, Europe, Africa, Middle East and Asia Pacific. We first put our heads together back in 1932 and have been expanding the reach of our members ever since.

AMIN APAC brings together seven members representing China, India, Japan, Malaysia, Singapore, Indonesia & Thailand, and Australia & New Zealand, providing clients with invaluable insights into local cultures and business practices, aligning with AMIN Worldwide's ethos of "Allyship." Learn more at: www.aminworldwide.com

Sylvia Zanetti
Stratitude
email us here
Visit us on social media:
Facebook
LinkedIn
YouTube

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.