Unleash Responsive Power -- ASICS Injects FF TURBO (TM) PLUS Midsole into SUPERBLAST (TM) 2 Shoe

June 27, 2024 04:00 PM AEST | By Cision

Unleash Responsive Power -- ASICS Injects FF TURBO (TM) PLUS Midsole into SUPERBLAST (TM) 2 Shoe — Image source: Cision

Recent News

How Cisco Volunteers Multiply Impact for Nonprofits

AMCS Acquires Selected Interventions, Strengthening Municipal Resource...

GM lowers forecast, says tariff impact could reach $5 billion

Energy for a Better Future: Entergy’s Growth and Resiliency Strategy

- SUPERBLAST (TM) 2 shoe, Latest Edition of Popular Super Trainer Series, Now Available with Super Responsive and Comfortable FF TURBO (TM) PLUS Midsole, Featuring Approx. 8.0% Lighter, 6.0% Softer and 8.2% More Energy Return than FF BLAST (TM) TURBO foam of Previous Model -

KOBE, Japan, June 27, 2024 /PRNewswire/ -- ASICS Corporation is excited to unveil the SUPERBLAST (TM) 2 shoe, the top-tier model of ASICS' bouncy and energized performance running shoes. The shoe's uniqueness comes from the use of FF TURBO (TM) PLUS, a midsole previously used only in the ASICS' flagship models -- the METASPEED (TM) SKY PARIS and METASPEED (TM) EDGE PARIS -- the race day choices for many elite runners. Users will experience an exceptional run every day with the SUPERBLAST (TM) 2 shoe, designed for runners who crave the exhilarating energy rebound and comfort that fuels the world's best athletes.

ASICS is committed to delivering superior athletic performance through its core design philosophy of user testing, science, innovation and sustainability. At the heart of the SUPERBLAST (TM) 2 shoe is the FF TURBO (TM) PLUS foam, an engineering marvel that delivers super responsive cushioning. This advanced material not only enhances the runner's performance by conserving energy during long runs but also saves the runners' legs for the next performance. Compared to FF BLAST (TM) TURBO cushioning used for the previous model, FF TURBO (TM) PLUS cushioning is approximately 8% lighter and has an energy return of approximately +8.2% for a supercharged feel, making it approximately 6% softer. The midsole also features FF BLAST (TM) PLUS ECO cushioning made from approximately 24% bio-based material, and it realizes softer landings and energized toe-off.

Pushing the boundaries of technology, SUPERBLAST (TM) 2 shoe is equipped with ASICSGRIP (TM), an advanced outsole designed for off-road terrains that provides better traction and advanced comfort throughout a run. Also, the ENGINEERED WOVEN MESH UPPER, a one-piece, lightweight, and highly breathable woven fabric, will provide further comfort needed for the runners.

Laura Bolgen, Director of Product Management Department, Performance Running Footwear said, "Born from the evolution of various high-performance running shoes, the SUPERBLAST (TM) 2 shoe integrates our latest breakthrough, the FF TURBO (TM) PLUS midsole technology. This material is not only lighter and softer but also provides an exceptional energy return to help runners feel a new level of power and comfort with every step. The SUPERBLAST (TM) 2 shoe will boost your running efficiency and inspire your mind to reach new heights."

The SUPERBLAST (TM) 2 shoe weighs approx. 250g (size US9) and will become available for purchase on July 5, 2024, for $200.

To find out more about the products, please visit: https://www.asics.com/gb/en-gb/

*The stripe design featured on the sides of the ASICS shoes is a registered trademark of ASICS Corporation.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.