OMNICOM MEDIA GROUP RETURNED FROM CANNES AS MOST HONORED MEDIA HOLD CO, PREFERRED PARTNER IN GAME-CHANGING COLLABORATIONS

June 28, 2024 05:00 PM AEST | By Cision

OMNICOM MEDIA GROUP RETURNED FROM CANNES AS MOST HONORED MEDIA HOLD CO, PREFERRED PARTNER IN GAME-CHANGING COLLABORATIONS — Image source: Kalkine Media

Recent News

CORRECTING and REPLACING Lithium Royalty Corp. Announces First Quarter...

GameChanger Debuts First National Brand Campaign, Celebrating the Hear...

Macquarie: Las Vegas trends remained stable through Q1

How Communities Can Take Control of Climate Finance Amid Federal Uncer...

OMG Agency OMD Named Media Network of the Year, with sister-shop PHD claiming second place

Group revealed first-mover partnerships with leading retail, programmatic buying and social platforms that will connect upper funnel investment to sales

NEW YORK, June 28, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) emerged from the 2024 Cannes Lions International Festival of Creativity as the most honored media holding company, earning the highest combined total of Lions awards (including two Grand Prixes) and short list placements than any other global media group.

Rankings compiled from awards results (https://www.lovethework.com/work-awards/results) published by Cannes Lions.

For the third time in seven years, OMG agency OMD Worldwide was named Media Network of the Year, while sister-agency (and 2020-2021 winner) PHD claimed second place. OMD's win marks the fourth time an OMG agency has taken the Media Network of the Year title since 2017.

During the Cannes festival OMG also revealed four first-mover strategic partnerships with leading retail, programmatic buying and social platforms that will, for the first time, enable upper funnel media investment to be connected to sales, including leveraging Amazon Ads' proprietary browsing, shopping, and streaming insights to directly tie linear and CTV investment to purchases made on Amazon; a co-development partnership with The Trade Desk that enables both advanced video planning and sales-based optimization; TikTok shop certification for Omnicom's Flywheel digital commerce division that connect creator content to sales; and activating within Instacart's Developer Platform to make creator content shoppable and attributable.

Summing up the takeaway from OMG's week of awards and announcements, CEO Florian Adamski said, "The honors and headlines we earned in Cannes are a testament to our talent around the world. Connected and empowered our industry-leading Omni open operating system, they are creating the brilliant campaigns and first-to-market capabilities that unlock growth for our clients and opportunities for our people."

About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe.

Rankings compiled from awards results (https://www.lovethework.com/work-awards/results) published by Cannes Lions.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.