iMort – The Hong Kong Startup Bank Mortgage Platform Achieves 30% Higher Approval Rates

AI-Powered Platform Instantly Customizes Optimal Mortgage Solutions from All Banks

HONG KONG, May 29, 2025 /PRNewswire/ -- In a transformative leap for financial services, Hong Kong's first-of-its-kind iMort AI Mortgage Platform is harnessing artificial intelligence (AI) to deliver tailored mortgage solutions for homeowners and investors. Since its launch, iMort has empowered over 8,000 users and processed a total mortgage volume exceeding HK$4 billion, redefining the mortgage experience with cutting-edge technology and unparalleled convenience. The platform offers access to more than 40 mortgage loan plans from a wide array of local and international banks, combining machine learning and real-time data analysis to help users accurately match the most competitive mortgage options. By streamlining the traditionally complex application process, iMort liberates users from time-consuming research and paperwork, making the journey to property ownership more efficient and secure.

Traditionally, getting a good mortgage plan requires a certain understanding of the latest mortgage loan regulations from the Hong Kong Monetary Authority (HKMA) and visit multiple banks for comparison, which is time-consuming and strenuous. Currently, mortgage applicants in Hong Kong often struggle with information asymmetry, making it difficult to identify the most suitable bank and interest rates for their needs. In 2022, iMort was launched to address the issue of excessive and sometimes misleading information in Hong Kong's mortgage market. It instantly consolidates all relevant and useful information for users and provides access to multiple banks' mortgage plans.

Clients using traditional mortgage brokerage services often face another issue: the recommended bank plans may not fully align with the borrower's actual eligibility criteria, leading to unnecessary delays and errors. These complexities and uncertainties pose significant obstacles, negatively impact the mortgage application experience and success rate. iMort's innovative service is designed to address these market pain points, offering a more efficient and transparent solution for Hong Kong's mortgage market.

The iMort platform leverages machine learning, data collection, and analysis to accurately assess users' mortgage needs and personal circumstances, generating the most favorable mortgage recommendations in just three simple steps. Its unique feature lies in its ability to instantly update mortgage information from the market, ensuring users can obtain the latest interest rates, terms and estimated loan amount based on the latest market and regulatory information. Without any professional banking knowledge, mortgage applicants can use this intelligent platform to filter out irrelevant disinformation and obtain the best mortgage plan tailor made independently. Eliminate potential biases from different parties.

Key Advantages of the iMort Platform

The platform's intelligent algorithm and extensive bank network provide more precise and personalized mortgage recommendations. It updates local and international banks' mortgage rates and terms daily, analyzing users' property details, income status, and repayment capacity to generate tailored mortgage suggestions instantly.

Right after users input the property and applicant information, iMort's intelligent algorithms analyze and generate tailored mortgage recommendations. Users can instantly compare multiple plans and apply to several banks simultaneously, aided by an auto-fill feature that eliminates repetitive form-filling. Compared to the traditional application timeline of 1–2 months, iMort users secure approvals in 2–3 weeks, which is a time reduction of over 50%, it also increases applicants' success rates by 30% to over 90%.

Beyond automation, iMort offers robust customer service. A dedicated team of mortgage advisors provides real-time assistance via WhatsApp, phone calls, and other channels, ensuring users receive personalized guidance throughout their application journey.

Unmatched Market Position and Recognition

iMort has earned prestigious accolades, including the "HK01 FinTech Awards 2021", "Most Popular Mortgage Service Platform", "Hong Kong Fintech Impetus Awards 2022", and the "Hong Kong's Most Outstanding Business Awards 2020". These honors reflect iMort's commitment to excellence and user satisfaction.

Security and Trust at the Core

iMort prioritizes data security with multi-layered protections, including end-to-end encryption for data transmission and advanced encryption at the database level. Adhering strictly to privacy regulations, the platform uses customer data only with explicit consent. Regular security audits and penetration testing proactively safeguard user information, ensuring compliance and trust.

About iMort AI Mortgage Platform

iMort is an automated platform that covers the entire mortgage application process, dedicated to streamlining the mortgage application procedure and enhancing efficiency. We believe that communication and time costs are the primary factors affecting the mortgage experience. iMort aims to be a pioneer in intelligent mortgage financing, focusing on minimizing communication barriers between applicants and banks to maximize the success rate and efficiency of mortgage applications, allowing applicants to secure the most suitable banking solutions for their needs.

Through the platform's precise mortgage calculator and repayment capacity assessment, iMort instantly matches clients with over 20 banks and submits online mortgage applications to the target banks, eliminating cumbersome procedures. This enhances the overall efficiency and success rate of the mortgage process, saving valuable time and resources for both applicants and banks.

Address：10/F, Tai Sang Bank Building, 130-132 Des Voeux Road Central, Hong Kong
Tel︰＋852 9728 8809
Website: https://www.imort.com.hk/zh
Facebook: https://www.facebook.com/imorthk
Instagram: https://www.instagram.com/imorthk/

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