Hisense Shines at Cannes as Named Partner of CHINA NIGHT

May 17, 2025 01:41 AM AEST | By Cision

Google News:

Hisense Shines at Cannes as Named Partner of CHINA NIGHT — Image source: Kalkine Media

Recent News

China Steel Slump Hits Iron Ore Demand, Pressure Mounts on ASX 200 Min...

Copper Smelting Inactivity Peaks Again Amid Global Shifts; Eyes on ASX...

Global Uranium and Enrichment (ASX:GUE) Sets July Drilling at Pine Rid...

RCF Finalises RME Acquisition in Move to Strengthen asx 200 Mining Ser...

QINGDAO, China, May 16, 2025 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, proudly served as the named partner of CHINA NIGHT at the 78th Cannes Film Festival. On May 15, Hisense transformed the iconic Plage des Palmes into a dazzling showcase of smart living, premium entertainment, and refined design—bringing next-generation technologies to the heart of the global film scene.

Hisense Shines at Cannes

As film industry elites walked the red carpet, a 100-inch U7 Series TV captured every moment in ultra-fine detail. Engineered with Mini-LED Pro backlighting and the Hi-View AI Engine PRO, it delivered precise local dimming, exceptional brightness, and cinematic contrast—offering a vivid visual experience worthy of Cannes. Nearby, two 65-inch models brought curated film trailers to life with AI-driven contrast enhancement and ultra-vivid color reproduction.

Later, at the wine reception, guests enjoyed perfectly chilled vintages from the ASKO Wine Climate Cabinet. With three independent temperature zones, wooden shelves for up to 190 bottles, UV-filtered glass, soft LED shelf lighting, and an RGB-lit serving area, it delivered both function and style. Integrated Vivino support allowed guests to browse and select wines directly from the cabinet's interface. Meanwhile, the C2 Ultra TriChroma Laser Mini Projector delivered 4K visuals at 3,000 ANSI lumens, turning the lounge into an intimate cinema under the stars.

On May 14, as part of the CHINA NIGHT program, Hisense presented its PX3-PRO TriChroma Laser Projector at the China Film Forum, offering guests an up-close look at its minimalist design and advanced projection technology.

Hisense PX3-PRO TriChroma Laser Projector

By integrating its flagship products into CHINA NIGHT's most memorable moments, Hisense elevated the guest experience and underscored its commitment to delivering cutting-edge technology and refined design to discerning audiences worldwide.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.