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Summary
- Yellow Messenger has launched AI-enabled Conversational chatbots for WhatsApp Business accounts
- With the Yellow Messenger’s campaign of Get AI Ready, organisations can sustain high-quality customer engagement
Amid the coronavirus pandemic-laden challenging situations, most businesses have been facing a slump in sales largely due to the relatively lower spending capacity of the customers, and a temporarily disconnected customer-to-enterprise relation following the lockdown and other restrictions.
Yellow Messenger, a Bengaluru -based AI-enabled solutions provider, has come up with a solution that is intended to strengthen the organisation-to-customer communication via WhatsApp virtual assistants. Yellow Messenger largely provides multiple enterprise solutions that can be deployed to streamline tasks in areas of HR functions, sales and marketing, customer support and call centres.
Get AI Ready
With the Yellow Messenger’s campaign of Get AI Ready, organisations can establish AI-equipped chatbots that can help in building and sustaining high-quality customer engagement. A time-bound and efficient customer engagement can provide better visibility and outreach, especially during the festive season, furthering the sales. The concept of AI-enabled chatbots becomes extremely potential as it proposes to develop an automated channel via WhatsApp.
With the largest user base for a messaging app, WhatsApp has come a long way with hundreds of fixes, updates and key inclusions such as document sharing and video conferencing. Following the heavy user engagement on WhatsApp, the enterprises are also keen on instituting an automated system that can converse with customers via the application.
The firm’s objective is to establish a conversational connection between the enterprises and customers via AI-enabled WhatsApp chatbots. There is a strong possibility that this service can reduce the work hours of manpower deployed in handling the customer queries.
WhatsApp virtual assistant
Starting with unlimited live agent logins for 3 months, 25 frequently asked questions (FAQs), unlimited conversations via WhatsApp Business account to administerial access on dashboards, report generation, analytics and free notifications worth $100 are some of the fundamental services offered by Yellow Messenger’s WhatsApp virtual assistant. The pandemic-induced transformations in the buyer’s journey to effectively tapping all the new touchpoints can be addressed with the services offered.
According to Yellow Messenger, engaging the consumers with a continuously active channel can be pivotal in capturing a major chunk of sales around the festivities. An AI-equipped conversational platform enabling direct-to-consumer communication is a new area where the brands can strengthen themselves.
According to CEO and Co-Founder Yellow Messenger Raghu Ravinutala, the company is aiming to facilitate the AI-validated conversational systems for every small-to-large scale enterprise by encouraging its adoption and usage. Businesses can maximise opportunities to bolster their respective product or service-based engagement with WhatsApp Business virtual assistants.
Covid-19-led challenges
The concept of brick and mortar stores have gradually faded to a large extent in the last decade after the advent of e-commerce portals and online selling channels operated by the businesses themselves. In 2020, the footfalls in the stores and onsite visits have reduced nearly to zero largely due to the Covid-19.
The customers who were readily willing to purchase their desired products at the beginning of the year have taken a step back. Those customers have turned highly reluctant to visit a store and even place an online order because of the growing coronavirus cases across all major landscapes. The lower customer turnout on the stores and e-commerce gateways, there is a serious concern with regard to the regular communication between the clients and businesses.
