Automattic buys Social Image Generator plugin; what it means for WordPress users

Highlights

  • WordPress parent Automattic has acquired Social Image Generator plugin.
  • Social Image Generator creates social share images for WordPress content from a range of fully customisable templates for customers' social media
  • Earlier in February this year, Automattic had acquired Parse.ly

In a move to further boost WordPress, Automattic has acquired Social Image Generator plugin. With this, Daniel Post, the plugin’s creator, will join Automattic to develop Social Image Generator and integrate it with WordPress toolkit Jetpack’s social media features.

Social Image Generator creates social share images for WordPress content from a range of fully customisable templates for customers' social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, VK, WhatsApp, iMessage, and Reddit. 

Source: © Starfotograf   | Megapixl.com

Commenting on the acquisition, Post said that he was excited to help more people in the WordPress community improve their social media presence and get their message out to their fans.

Using Social Image Generator, the developers can customise every single aspect of their social images with the use of a variety of filters and actions.

Source: © Embe2006 | Megapixl.com

What Jetpack says

“The goal of our social product is to help content creators expand their audience through increased distribution and engagement. Social Image Generator will be a key component to help us deliver this to our customers,” said James Grierson, General Manager of Jetpack.

Meanwhile, earlier in February this year, Automattic acquired Parse.ly. The acquisition was done with an aim to help customers to add powerful analytics to their WordPress sites.

In June 2021, the company also completed the acquisition of personal journaling app, Day One.

Bottom Line

One of the exciting things about the acquisition is that it allows users to now see exactly how their social media post will look like before publishing. It is still to be seen how this integration shapes up going forward. However, Jetpack, in its statement, has encouraged people with strong opinions on plugin’s long-term future to schedule a session with Customer Research to open a dialogue.

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