Highlights
- Pepsi recently made its first foray into the distinct and ever-changing world of non-fungible tokens.
- With 1,893 Generative NFTs, Pepsi set out on a meta journey.
- According to data from market tracker DappRadar, NFT sales volume increased by over eightfold to $10.7 billion in the third quarter of 2021.
The crypto wave has engulfed Pepsi, with the brand recently declaring its first foray into the distinct and ever-changing world of non-fungible tokens, the "Pepsi Mic Drop" NFTs.
With 1,893 Generative NFTs, Pepsi has set out on a meta-journey to pay homage to the brand’s celebrated music history.
The brand's NFT series, dubbed "Pepsi Mic Drop," is influenced by Pepsi flavours such as Red Pepsi Wild Cherry, Silver Diet Pepsi, Classic Blue Pepsi, etc.
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Pepsi teased the launch with pictures of swanky NFT pieces on Twitter.
Although minting these NFTs is free, minters must pay a gas fee to enable the Ethereum transaction.
But, are you not aware of the gas fee? We'll explain it to you here. Users pay gas fees to compensate for the computing power needed to validate and process transactions on the Ethereum blockchain. The unit of measurement for gas prices is "gwei," with one gwei equaling 0.000000001 Ether.
Let's take a look at how Pepsi NFTs can be minted.
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The Pepsi Mic Drop genesis NFT collection can be generated randomly by an algorithm to create a unique and different NFT each time.
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Which other companies embarked on the journey to the world of NFTs?
According to data from market tracker DappRadar, NFT sales volume increased by over eightfold to $10.7 billion in the third quarter of 2021. Many companies have previously launched NFTs series
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What’s next?
Companies are gradually adopting the meta world to engage with consumers in more unique and innovative ways as time goes on. As a result, a number of artists around the globe are stepping up their efforts to digitise their work and sell it to collectors at auction.
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