Footwear giant Adidas steps into metaverse with Sandbox land deal

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Footwear giant Adidas steps into metaverse with Sandbox land deal

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Highlights 

  • Adidas has bought a plot of land on the Sandbox, a blockchain-based virtual universe.
  • Sandbox has its cryptocurrency, SAND that gamers can use to purchase virtual space within this world as NFTs.
  • Sandbox and Adidas' collaboration may open new doors in the metaverse for both sports and crypto aficionados.

What if a sports brand could help you meet David Beckham, Lionel Messi, Cristiano Ronaldo, Roger Federer, or Rafael Nadal?

Iconic sporting shoe and clothing company, Adidas, are a step closer to making this a reality – well, a virtual reality, more specifically – after purchasing land within The Sandbox metaverse.

In this virtual world, meeting your favourite athletes might be possible by creating digital avatars.

What’s Adidas Meta deal?

Adidas not only provides comfort for your feet, but it also has more to offer you this time. Following in the footsteps of Nike, Adidas has jumped into the crypto ocean to explore the meta world's greatest riches.

Adidas has bought a plot of land on The Sandbox called “adiVerse”, on the  blockchain-based virtual universe. Sandbox has its cryptocurrency, SAND that gamers can use to purchase virtual space within this world as NFTs.

SAND has seen a bullish trend with a 55.0% rise in price in the last seven days. In one year, the crypto has grown by 15,041.6%.

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In this article, we'll look into the recent hype surrounding the Adidas-Sandbox collaboration.

What's the latest buzz about Adidas' foray into the metaverse?

Players may own, build, and monetise their gaming experiences in The Sandbox, a virtual gaming universe.  The Sandbox is one of the most significant metaverse initiatives in the blockchain space.

Adidas recently announced a partnership with Sandbox to purchase around 144 plots in the metaverse.  This means that users of The Sandbox can use crypto  to buy anything on that land in the form of NFTs. It is also likely that Adidas will assist you in interacting with your favourite athlete soon.

Source: Copyright © 2021 Kalkine Media

Sébastien Borget, the co-founder of The Sandbox, stated to currency.com:

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Outlook

After "social media tycoon" Mark Zuckerberg chose to take a long voyage in the meta world, it appears that other well-known brands are not ready to fall behind in terms of exploring the new realm. The Sandbox and Adidas' collaboration may open new doors in the metaverse for both sports and crypto aficionados.

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