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Genesis Burson-Marsteller, a leading public relations & public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has added 17 new businesses and 52 new projects across all its public relations practices as well as Centres of Expertise. This also includes new mandates under Step Up, a business division that was launched last year to provide customisable communication service offerings for startups and investor networks.
The consultancy has strengthened its Health and Wellness offering by winning the public relations mandate for Medela, a global producer of technologically advanced breast pumps and Medical Vacuum Technology. The agency has also won the mandate to launch 'Mission Indradhanush', a national campaign to drive full immunization coverage in India driven by Public Health Foundation of India-Immunization Technical Support Unit (ITSU), on behalf of the Ministry of Health and Family Welfare, Government of India.
Some of the new businesses across Brand & Consumer, Telecom & Technology, Corporate & Financial practices includeEicher Polaris Private Limited, a joint venture between Eicher Motors Ltd and Polaris Industries of USA; United Spirits Limited (subsidiary of the Diageo Group), a leading spirits company in India and largest globally by volume, producing brands like Black Dog, McDowell's, Signature, Royal Challenge; Portman Holdings, a global company creating returns for investors with premier real estate around the world; Meru, India's No. 1 cab services and pioneer in the taxi industry, Bosch andSiemens Home Appliances, Europe's largest home appliance maker and Altran India, world's largest Innovation and Consulting companies. Genesis BM has also been engaged to manage short duration brand projects for clients such as MilkhaSurefit.
Under Step Up, the agency has secured contracts with YTS, a new kind of financial institution providing services to micro customers and ConveGenius, an educational solutions provider.
"It is a great feeling to represent such a diverse portfolio of clients across a range of industries and geographies. We are particularly happy that some of our new wins are in spaces, which we had identified as growth areas for the firm such as Step Up and our Health & Wellness practice. Increasingly, our teams are given the mandate to manage campaigns where digital or social media is playing a major role - this is clearly a sign that the appetite for integrated campaigns is growing," said Nikhil Dey, President, Genesis Burson-Marsteller, South Asia.
About Genesis Burson-Marsteller:
Genesis Burson-Marsteller is a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies. Our focus is on creating real measurable impact on our clients business through evidence based, ideas driven and result oriented campaigns. We have created a network across South Asia which includes wholly owned offices in seven of India's key metros and a strong affiliate footprint in over 200 cities across India and in neighbouring countries like Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka.
Committed to Being More, we are one seamless team that has a common purpose and attitude: integrated across four practices (namely, Brand and Consumer, Corporate and Financial, Telecom and Technology as well as Health and Wellness) and Centres of Expertise (Corporate Responsibility, GBM Digital Studio, GBM Client Studio, Step Up, The Outstanding Speakers Bureau, GBM Content & Design Bureau, GBM Crisis & Issues Group, GBM Live! Newsroom), to assist clients achieve their business objectives.
