Polaroid Eyewear Introduces its Spring/Summer 2018 Collection with Anushka Sharma

Polaroid Eyewear, inventor of the original polarized lenses and a brand that, for over 80 years, has been a symbol of pop culture for millions of people around the world, launches its new Spring/Summer 2018 eyewear collection with brand ambassador Anushka Sharma. Putting the brand once again at the cutting edge of style, the new collection is an explosion of colours and shapes.

Polaroid new campaign with Anushka Sharma

Pop inspirations, combined with contemporary styling and a perfect mix of playful hues, are the watchwords to describe the new collection. The leitmotifs of the brand's collections are an inspired blend of different materials and the use of fluorescent colors for the sporty, minimalist styles of the easy to-wear line, perfectly reflecting the latest fashion trends.

Talking about Polaroid's new eyewear collection, Kyriakos Kofinas, Managing Director IMEA & APAC, "Bringing alive the brand elements like 'style', 'playful', and 'cool', Polaroid latest collection with Anushka Sharma is all about connecting with young millennials who are looking for a fresh and uber chic look. With a young, hip and contemporary sense of style, Anushka Sharma perfectly embodies the pop and innovative spirit that the brand celebrates."

Always at the forefront of innovation, Polaroid's collections are the result of constant stylistic research, which, for this spring/summer season, translates into the new 2.0 polarized lens. This new, thicker and stronger lens provides a further improved distortion-free visual experience and allows for a wider array of lens colors.

Resonating with the brand's core elements, brand ambassador Anushka Sharma stated, "I am delighted to launch Polaroid's Spring/Summer 2018 collection. The new Pop inspired collection is stylish, cool and comfortable with a contemporary style. This is my second year of association with Polaroid and it feels great to be a part of the brand which has a legacy of over 80 years."

Blending technology with design, the new Polaroid glasses bring beauty to all, while protecting the eyes from UV rays, thanks to polarized lenses. The collection has a devoted range for both men and women. The collection also has Unisex sunglasses which come in round and pilot style.

About Polaroid

Polaroid Eyewear is a worldwide leader in eye-care and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012.

For further information: www.polaroideyewear.com.