6th IAS Kicks off with the Theme 'India & Beyond'

October 09, 2020 07:10 AM AEDT | By NewsVoir

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6th IAS Kicks off with the Theme 'India & Beyond' — Image source: Kalkine Media

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At the 6^th edition of India Affiliate Summit (IAS) organized by Internet and Mobile Association of India (IAMAI), Parul Bhargava, CEO, vCommission, in her welcome address, highlighted the Affiliate trends during COVID times and spoke about how affiliate market has grown over in the last 5 years. She briefed the audience on Verticals to focus on for maximising the affiliate income and how the uptake of digital marketing recently has helped all the people in the business. She gave an insight into the challenges that industry has faced over the course of time and still has seen a tremendous growth.

There was a very interesting panel discussion on Impact of Influencer Marketing - Journey from Like to Sales. Speaker Aanchal Chauhan - Bira 91, Jahid Ahmed - HDFC Bank, Samriddh Dasgupta - Bombay Shaving Company & Prajakta Koli, Indian Youtuber were part of the panel discussion wherein they talked about various factors involved before choosing the influencer. Prajakta spoke about how to become influencer from nobody. They concluded the talk by comparing the difference of influencer marketing on YouTube and Instagram.

Taking the session forward Victoria Galperina, Head of Affiliate Marketing, Supermetrics spoke about Top 5 Reasons to Set up an In-house Affiliate Program Right Now.

The two-day long summit will revolve around discussions like; The Growth and Proliferation of Coupons & Cashback, Changing Ad Fraud Detection Landscape, Dominate Ecommerce and Lead Generation with Google Ads, A 360-degree Approach to Perfecting an Affiliate Program etc.

This year the summit is expected to see about 3000+ delegates and more than 500+ companies who participated virtually.

The Summit speaker's line-up included several high profile industry stalwarts like Anita Nayyar, Zee5, Rohan Bhargava - CashKaro, Archana Agarwal - Airtel, Anand Pathak - Netmeds, Stephan Spencer - SEO Expert, Depesh Mandalia - SM Commerce, Rahul Karthikeyan - upGrad, Manmeet Singh - NortonLifeLock, Kuntal Banerjee - Maruti India, Kaushik Mukherjee - SUGAR Cosmetics, Alex Brown - Ecommerce Rockstars, Lee-Ann Johnstone - Affiliate Insider amongst others.

About IAMAI

The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, and in the last 16 years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.

Sixteen years after its establishment, the association is still the only professional industry body representing the online industry in India. The association is registered under the Societies Act and is a recognized charity in Maharashtra. With a membership of nearly 300 Indian and overseas companies, and with offices in Delhi, Mumbai, Bengaluru and Kolkata, the association is well placed to work towards charting a growth path for the digital industry in India.

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