7 Steps to Writing an About Us Page - Kalkine Media

March 11, 2021 07:07 PM AEDT | By Thomas Moore (Guest)
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The number of businesses having websites is increasing by the day. The world is going mobile, and companies have realized that customers value the online space. Statistics show that 90% of the consumers go online for reviews before deciding to engage further with a business. 

Websites have become the tool that entrepreneurs use to let customers know who they are. This brings us to the "About Us" page. It is essential for all business websites as it summarizes all the information that potential clients are interested in. How it looks will determine if the visitors will want to buy from you. Here are the tips that will help you write compelling content and will make customers trust you.

Tell Your Brand Story

Your brand story is what will make you stand out from others. There are several websites with the same offering as yours. However, your unique story can draw customers. It will include your brand's history and journey. 

You can start by revealing when and who came up with the idea for services or the products you sell. You can also talk about who your first customers were, or even when your product had a breakthrough, and you had to hire more staff.

Note that brand stories are different, and you can share your experiences building the company. Brand stories should, however, be short to prevent readers from getting bored. They should be captivating, and you can consider working with a custom writing professional to come up with concise content. Spare no effort in engaging your audience.

Include Your Value Proposition

You cannot afford to omit your unique value proposition on this page. Prospects visiting your website are looking for that one thing that you can do for them that other businesses cannot. 

Your value proposition could be anything, ranging from a free delivery policy to discounts. It could be your compliance with environmental conservation and other things that may match your customers' values.

Tell your customers how your products and services are different and why they should consider them. The good thing is that most companies have value propositions when they are getting started. If you don't have one, you need to think through it as it is something you will need for pitching in your future engagements.

Present Everything That You Offer

Customers want to know all about you in one click. If they come and see one service you offer, they will assume that it is the only thing you do. Be thorough when talking about your products and services.

Design it in a way that potential clients can understand what you do at a glance. Do not subject visitors to the tedious task of searching through the entire site or contacting customer support to ask if you have a particular product. 

Provide comprehensive and concise information on what you do, and visitors will favour your website.

Show the People Behind the Brand

Use the "About Us" content to humanize your brand and appear open to people. Visitors want to see the faces behind the fantastic products or services. Show your company's structure to make the visitors familiar with your brand and even feel like part of it. 

Have a section with pictures of your staff and their job roles.

Tell Your Customers Where They Can Find You

Most of the questions that e-commerce stores encounter are related to where they are located. Be proactive, and don't wait for customers to ask you if you operate in their state. People always feel great when they know where they can find you and what your working hours are. 

If you have an online store, and you do deliveries, do not forget to mention that. The content should facilitate your introduction to customers and give them direction and answers to common questions.

Mention Testimonials and Awards

These will help you in cultivating trust in your visitors. Including user-generated content like testimonials will go a long way in familiarizing your customers with your work. They will be able to see the impact you have made on other clients. Moreover, at this point, they will be able to determine if they long for a similar experience. 

User-generated content is also, to some extent, a proof of concept. Remember that most of the visitors coming to your webpage are new, and it is your opportunity to convince them that your offer is what they are looking for. 

Add a Call to Action

A call to action will trigger one to make a purchase or book a service. It can also prompt individuals to visit other relevant areas to see more of what you have to offer and the work you have done.

If you have a social media presence, you can use a call to action to introduce the visitors for engagement.

Conclusion

You should write the "About Us" page in a way that inspires trust. Present facts and do not hype your brand. Be specific with the information and ensure that the visitors get everything they need to know. 

Talk about your values and show proof of the impact you have made. Use the guide above to create compelling "About Us" content to attract and retain customers.


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