Cyber Monday 2021: 3 TSX stocks to buy ahead of time

November 23, 2021 10:06 AM EST | By Kajal Jain
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  • Cyber Monday, just like Black Friday, is popular for offering eye-popping shopping deals and discounts.
  • An e-commerce stock mentioned here soared by roughly 57 per cent in the last 12 months.
  • A survey suggested that 61 per cent of Canadians are planning to shop in the coming weekend, up from previous year which was 50 per cent.

Cyber Monday, which is celebrated on the Monday following the American Thanksgiving, is as popular as Black Friday for offering eye-popping shopping deals and discounts.

Because of such offers, consumers are likely to spend more during Cyber Monday to capture the best possible deals, which, in turn, can boost sale numbers for many businesses.

Keeping that in mind, let us explore three TSX-listed stocks that can see a surge in sales during Cyber Monday.

Also read: 3 consumer stocks to buy before Black Friday 

1.    Shopify Inc (TSX: SHOP)

Last year, Shopify reported sales of more than US$ 5.1 billion during the Black Friday-Cyber Monday weekend, noting a massive year-over-year (YoY) rise of 76 per cent.

Cyber Monday 2021: 3 TSX stocks to buy ahead of time

In its latest quarter this year, the e-commerce giant saw its revenue grow by 46 per cent YoY to US$ 1.12 billion. This was mostly driven by the growth in its merchant base, leading to its revenue from subscription solutions rising by 37 per cent YoY to US$ 336.2 million in the third quarter of fiscal 2021.

Its gross merchandise volume (GMV) surged by 35 per cent YoY to US$ 41.8 billion, which fueled up its merchant solutions revenue to US$ 787.5 million in Q3 FY2021, noting a YoY surge of 51 per cent.

Also read: 2 Canadian pizza stocks to enjoy this weekend 

SHOP stock, on the other hand, clocked a one-year high of C$ 2,228.73 on November 19. Its stock hit a day high of C$ 2,165.11 on Monday, November 22 and closed at C$ 2,027.67 apiece.

The e-commerce stock climbed by nearly 18 per cent quarter-to-date (QTD) and soared by roughly 57 per cent in the last 12 months.

Shopify Inc (TSX:SHOP)’s performance as of November 22, 2021  

 Image source: © 2021 Kalkine Media Inc 

2.    Canada Goose Holdings Inc (TSX: GOOS)

GOOS stock jumped by more than 27 per cent in the last month and zoomed by almost 66 per cent on a year-to-date (YTD) basis.

Having recently hit a 52-week high of C$ 67.33 on November 16, it closed at C$ 62.76 apiece on November 22.

Canada Goose Holdings, which recently launched its luxury footwear collection, saw its e-commerce revenue surge by 33.8 per cent YoY in all the key markets worldwide in the second quarter of fiscal 2022.

High retail sales combined with e-commerce and retail expansion boosted its direct-to-consumer (DTC) revenue to C$ 83.2 million in the latest quarter, up from C$ 46.2 million a year ago. Particularly in Mainland China, its revenue from DTC business swelled by 85.9 per cent YoY in the latest quarter.

Canadian Goose posted a total revenue of C$ 232.9 million in Q2 FY2022, up from C$ 194.8 million in same quarter a year ago.

3.    Canadian Tire Corporation Limited (TSX:CTC)

Canadian Tire Corporation has said that it will offer up to 70 per cent off on home essentials, tools, exercise equipment, and other products during its Cyber Monday sales, which will continue till Thursday, December 2.

The retail stock, which closed at C$ 298 apiece on November 22, spiked by roughly 20 per cent in the past six months and delivered a YTD return of more than 43 per cent.

Canadian Tire Corporation posted a YoY rise of 4.3 per cent in its total retail sales of C$ 188.8 million in the third quarter of FY2021. Its total sales, excluding petroleum, increased by 1.6 per cent YoY in F3 FY2021.

In its latest quarter, CTC noted that its e-commerce penetration almost doubled since 2019 and digital visits grew to 162 million.

The Toronto-headquartered retailer has hiked its annual dividend payout by 10.6 per cent to C$ 5.20 per share. it is scheduled to pay a quarterly dividend of C$ 1.30 per share on March 1 next year.

Also read: 5 Black Friday stocks for Canadians to buy 

Bottom line

Earlier this month, Shopify put out the findings of a recent survey that said about 61 per cent of Canadians are planning to shop in the coming Black Friday-Cyber Monday weekend.

Notably, this estimate is a significant surge from last year’s 50 per cent, and it reflects the possibility of a spike in sales figures for significant retail and ecommerce players in Canada.



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