AUS
NZ
UK
CA
USA
IND
.jpg)
Highlights
- WHOOP is a manufacturer of fitness wearables and focuses on key training aspects like sleep, strain, and recovery.
- As the company has raised US$ 200 million, investors are searching for how to buy pre-IPO shares of WHOOP.
- WHOOP was started by Will Ahmed, former squash captain at Harvard's Innovation Lab.
Digital health and fitness company WHOOP gained the attention of investors as it recently secured US$ 200 million in a Series F funding round, boosting the company's valuation to US$ 3.6 billion.
Established in 2021, WHOOP is making its name in the segment of fitness trackers, having garnered quite a few venture capitalists over the years. According to reports, the latest round of funding has increased the digital wearables company's total funding to US$ 405 million and it was led by SoftBank's Vision Fund 2.
Apart from Japan's SoftBank, investors in WHOOP include the likes of GP Bullhound, Cavu Venture Partners, and Accomplice among others. Notably, the National Football League Players Association and several professional athletes have backed the firm in the past.
What is WHOOP?
WHOOP is a manufacturer of fitness wearables and focuses on key training aspects like sleep, strain, and recovery. The products are designed in such a manner that the trainers get an insight into their daily habits and how they affect the training.
The Boston-based company’s business operations are different from leading wearables makers like the Apple Watch and Fitbit.
© 2021 Kalkine Media Inc.
Some of WHOOP's products are designed specifically for sports teams, healthcare professions, businesses, and the government sector.
Also Read: Databricks IPO: When is the AI platform, valued at $38B, going public?
The company was started by Will Ahmed, former squash captain at Harvard's Innovation Lab. According to reports, WHOOP has emerged as one of the leading wearables companies as its products have become an essential tool for several popular athletes.
For example, top NBA player Lebron James and leading American football player Patrick Mahomes II have often been seen wearing WHOOP products.
How to buy the WHOOP stock?
As of now, there has been no official communication from the company about an initial public offering (IPO). However, as the company's valuation is increasing, WHOOP could consider going public to raise money from gross proceeds and expand its business operations.
Interested investors will have to wait for the company to list its shares in a stock market. If the company comes with an IPO plan, then investors may try to get hold of pre-IPO shares through stockbrokers online trading accounts.
Bottom Line
People are paying attention to physical workouts to stay fit. Over the years demand for fitness products, a healthy diet regime and innovative exercise platforms has increased.
According to a Grand View Research report, the global fitness tracker market was valued at US$ 34.6 billion in 2020 and by 2028, this industry will expand at a compound annual growth rate of 18.9 per cent.
Also Read: Blockchain.com IPO: When can you buy the crypto stock?
As the industry is expected to boom in future, WHOOP could further expand and compete against the likes of Apple and Amazon.
