Vya Announces Chris Doherty as New Director of Marketing and Analytics

January 17, 2024 02:00 AM AEDT | By EIN Presswire

Google News:

Vya Announces Chris Doherty as New Director of Marketing and Analytics — Image source: EIN Presswire

Recent News

Fed Daly eyes fall for possible policy shift

Fifth Third Announces Three-Year, $20M Investment in North Nashville

Inogen Alliance Associate Awards: Environment Analyst Sustainability D...

New Zealand Construction Report 2025: Output to Contract by 1% Due to...

CINCINNATI, OH, USA, January 16, 2024 /EINPresswire.com/ -- Vya, a leading provider of marketing execution technology and services for distributed organizations, today announced Chris Doherty, a veteran direct response marketing and data analytics professional, as the company’s new Director of Marketing and Analytics. In this role, which is effective immediately, Doherty will lead all of Vya’s marketing initiatives and will oversee data enhancement, campaign management and direct mail solutions.

“Chris’ passion and expertise for intelligent, data-driven marketing shows in the work he performs on behalf of Vya clients every day,” said Kandi O’Connor, Chief Operating Officer at Vya. “He will play a vital role in supporting our direct mail customers and in leading the effort to grow our marketing and analytics practice.”

With digital channels saturated, direct mail is experiencing a resurgence. As a result, Vya anticipates continued growth of its data enhancement, campaign management, and direct mail solutions. In addition, the company is looking to expand its footprint in the retail industry. The appointment of Doherty positions the company to capitalize on these important growth opportunities.

“It is a privilege to be part of the Vya team responsible for helping distributed organizations elevate their marketing programs,” said Doherty. “I look forward to helping take the burden off distributed marketers and becoming a provider of Vya’s trademark exceptional client service.”

Doherty joined Vya in the Spring of 2023, with extensive experience in direct response marketing and analytics, working with more than 20 brands on more than 3.5 billion targeted direct mail pieces. His prior experience encompasses startups to established brands, across retail, private-label credit, direct-to-consumer and catalog sectors, for companies such as Grandin Road, Smith & Noble, AmeriMark Direct, Integrity Global Marketing and the Home Shopping Network. Vya clients will benefit from Doherty’s experience integrating direct mail with e-commerce strategies, as well as his background in analysis, which includes life-time-value (LTV) calculations, contact strategy optimization, cross-sell/up-sell, and A/B and multivariate testing.

About Vya

Vya simplifies marketing execution with local customization to help distributed and multi-location businesses increase efficiency and maximize performance. With its combination of marketing resource management technology, data analytics expertise, and production services, Vya enables marketers to customize, localize, optimize and efficiently manage marketing campaigns, messaging and materials for greater relevance and impact. Marketers across a range of industries, including banking and financial services, franchising, insurance, manufacturing, and energy and utilities, choose Vya to elevate their marketing operations and advance overall business success. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or [email protected].

Allan Greer
Vya
email us here

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.