Happy Belly Food Group's Smash Burger Brand Rosie's Burgers Announces the Signing of Their 1st Vancouver Location at the University of British Columbia

Toronto, Ontario--(Newsfile Corp. - June 10, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce that further to its signing of a Multi Unit Franchise Agreement for five (5) Rosie's Burgers in the Province of British Columbia on March 27^th, it has now signed its first real estate location for that agreement at the University of British Columbia, Vancouver campus ("UBC") for our multi-branded multi-unit franchisee. Rosie's is a boutique QSR restaurant brand serving up its signature smash burgers, poutine, onion rings, milkshakes, and more.

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"Rosie's Burgers continues its organic growth with the increasing demand from franchisees and landlords alike. The organic growth that we are experiencing has been the driving force allowing us to expand our footprint in Canada," said Sean Black, Chief Executive Officer of Happy Belly. "This new location is in the heart of the University of British Columbia campus, a perfect location for a Rosie's due to its large, diverse, and vibrant student population, which consistently seeks convenient, delicious high-quality food options. With over 65,000 students and thousands of faculty and staff on campus, there is strong daily foot traffic which will provide steady demand for Rosies. UBC's ongoing campus developments, residence expansions, and active student life make it a high-potential, long-term location for one of our fastest growing brands in the Happy Belly portfolio.

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"Beyond footprint growth, this location presents the opportunity to be included in the University's meal program, a huge convenience for students and a competitive edge for Rosie's. Our franchisee for this location is a multi-unit franchisee across multiple brands of Happy Belly, a testament to the trust our franchisees place in us, and our ability to take care of our Happy Belly family members.

"Through strategic site selection, in-depth operational training, targeted marketing, and continuous business development support, we empower our franchise partners to succeed. The commitment demonstrated by our experienced operators reflects their strong confidence in our systems, leadership, and brand trajectory. With 105 units secured through area development agreements spanning Atlantic Canada, Ontario, Alberta, Manitoba, Saskatchewan and British Columbia-as well as multiple locations already under construction or already opened-Rosie's is well-positioned for steady, scalable growth. As we progress through the year, we anticipate an increasing pace of openings. By leveraging a hybrid model of corporate-owned stores and an asset-light franchise approach, we are set to accelerate our national expansion while preserving operational excellence.

"We are actively engaged in discussions with various groups across Canada to accelerate the expansion of Rosie's. As we organically expand Happy Belly's presence in the QSR space, numerous real estate opportunities are emerging. We are excited to share updates on newly secured locations for our brands as we continue to grow as we progress in our mission to become a predictable and disciplined growth company, Canada's #1 restaurant consolidator."

We are just getting started.

About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?

Franchising
For franchising inquiries, please see www.happybellyfg.com/franchise-with-us/ or contact us at [email protected].

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a dynamic multi-branded restaurant company focused on acquiring and scaling emerging food brands across Canada. With a robust portfolio of brands Happy Belly is dedicated to delivering quality, efficiency, and exceptional customer experiences nationwide.

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

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