Introducing Pental Limited ( ASX : PTL )

  • May 19, 2020 04:30 PM AEST
  • Team Kalkine
    Team Kalkine
    admin Team Kalkine
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    Team Kalkine comprises of experts who understand various markets nuances and are enthusiastic and passionate to provide best possible offerings in the form of insights and stories. The team has rich experience of working across different markets with...

Australia’s Consumer Powerhouse- Pental Limited (ASX: PTL)

1- The Consumer Powerhouse

• Renowned manufacturer & distributor of home & personal care products across ANZ
• With constant product innovation & improvements, PTL is trusted by families for generations.
• Its iconic brand portfolio comprises of White King, Janola, Sunlight, Softly, Country Life, Velvet, Martha's, Huggie, Natural Selections, Duracell, Pears, LUX, Little Lucifer and Jiffy

2- Values

• Core values include customer being in the center followed by their safety, introducing innovative products, maintaining high quality, and core people defined as “Team Pental”
• Amongst industry leaders with strong revenue growth (15.1% Australia, 10.81% NZ), a 5% EBITDA growth & no debt
• In a challenging retail environment with margin expectations increasing, price compression, retailers growing own brands etc, PTL appears to have safeguarded shelf space

3- Strategies

• 2019 witnessed customer demographics expand
• Growth strategy is working via agency brands, partnerships (Pears & Duracell) and investment in Shepparton plant
• Promotional driven sales growth, development of new product & sales channels, international market opportunities (Asia), cost savings are effective strategies

4- Strategies (Contd.)

• Brand consolidation strategy focused on supporting key retail brands
• Development of new branded products in line with retailer range reviews
• Implemented sales structure to support brands & products at store level
• New pack designs and formats developed for changing consumer needs


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