Woolworths Soars as Regulator Clears Supermarkets of Price Gouging

March 21, 2025 11:35 AM AEDT | By Team Kalkine Media
 Woolworths Soars as Regulator Clears Supermarkets of Price Gouging
Image source: shutterstock

Highlights 

  • Woolworths surges over 5% following regulator's report 
  • Coles follows with a 3% gain, lifting the consumer staples sector 
  • ASX turns positive, driven by supermarket giants 

The Australian stock market saw a notable turnaround as supermarket giants led a rally following the release of a highly anticipated regulatory report. Shares of (ASX:WOW) surged over 5% in the morning session, with (ASX:COL) also climbing more than 3%, driving the ASX consumer staples sector higher and boosting the overall market sentiment. 

The gains came after the Australian Competition and Consumer Commission (ACCC) published its extensive 441-page report, concluding that major supermarket retailers had not engaged in price gouging. The findings provided clarity on the competitive landscape of Australia’s grocery market, reinforcing the dominance of (WOW) and (COL) in the industry. 

According to the ACCC, these supermarket chains are among the most profitable grocery retailers globally. While the report acknowledged concerns over their market influence, it also indicated that there are limited regulatory measures available to significantly alter their stronghold. The long-awaited assessment helped alleviate investor concerns about potential regulatory actions that could have impacted their profitability. 

The positive momentum in consumer staples sent the broader ASX into the green, offsetting earlier market weakness. With (WOW) and (COL) leading the charge, investor confidence in the sector received a significant boost. The resilience of these retail giants continues to be a key driver of the Australian stock market, with their performance influencing overall sentiment. 

As trading progresses, market participants will be closely monitoring how these stocks react in the coming sessions. The ACCC report’s findings may shape the regulatory landscape for supermarkets, but for now, investors appear to have welcomed the clarity it provides. 


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