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Highlights
- Jade Spooner joins as CEO of Thrive Tribe Technologies.
- Proven track record in scaling health and tech businesses.
- Focused on expanding the Kumu platform in the creator economy.
Thrive Tribe Technologies (ASX:1TT) has appointed Jade Spooner as its new chief executive officer, marking a significant step in the company’s growth trajectory. Spooner, widely recognized as a trailblazer in health tech, is best known for co-founding and scaling the nutritional brand Equalution into a multi-million-dollar enterprise.
Spooner’s achievements at Equalution earned her recognition in Forbes’ prestigious 30 Under 30 list and accolades from Deloitte as one of the fastest-growing tech companies. After successfully growing Equalution to an eight-figure valuation, the business transitioned to private equity, paving the way for Spooner to pursue new opportunities.
Joining Thrive Tribe Technologies, Spooner is set to lead the company’s charge into the burgeoning creator economy with its flagship Kumu platform. Designed as a two-sided platform connecting creators with members, Kumu is positioned to capitalize on the creator economy, which Goldman Sachs estimates could reach a valuation of US$480 billion by 2027.
Vision for Growth
Spooner expressed enthusiasm about her new role, highlighting the company’s strong foundations and alignment with her passion for empowering creator-led businesses. She sees the Kumu platform as a key driver for unlocking growth and scaling businesses in the creator economy.
“1TT’s vision of supporting creators, influencers, and growth-driven companies resonates with me deeply. With my experience, I aim to take Kumu to the next level, driving both impact and scalability,” she said.
The company has invested millions into Kumu and its complementary e-commerce marketplace, making Spooner’s appointment timely as it aims for a hard launch and rapid commercial expansion.
Leadership Backed by Expertise
Executive director Wes Culley emphasized Spooner’s history of transforming under-resourced businesses into thriving enterprises, calling her leadership pivotal for the company’s next phase of growth.
“Jade’s proven ability to drive revenue growth and her vision for supporting creators make her the ideal leader to realize 1TT’s potential,” Culley said.
Future Outlook
With Spooner’s marketing and e-commerce expertise, Thrive Tribe Technologies plans to expand Kumu’s reach across multiple sectors. By acquiring and mentoring creators, influencers, and brand ambassadors, the company aims to establish itself as a major player in the global creator economy.
As Thrive Tribe Technologies enters this exciting phase, Spooner’s leadership and track record position the company well for sustained growth and innovation.
