Ixup’s (ASX:IXU) BetStop Contract Extension Secures Strong Revenue Stream

3 min read | March 06, 2025 12:33 PM AEDT | By Team Kalkine Media

Highlights 

  • Ixup (IXU) secures a two-year extension for the BetStop self-exclusion contract. 
  • The deal is expected to generate an estimated $4.25 million in annual revenue. 
  • Strengthens the company’s leadership in responsible gaming technology. 

Ixup (ASX:IXU) has strengthened its position in the responsible gaming sector with a significant contract extension for its BetStop national self-exclusion register (NSER). The early two-year extension, awarded by the Australian Communications and Media Authority (ACMA), is set to generate an estimated $4.25 million in annual revenue, securing a steady and recurring income stream for the company through June 2027. 

This development further cements the company’s RegTech division as a profitable and cash-positive business unit, aligning with its long-term growth strategy. The contract renewal is also a testament to the operational efficiency and innovation within its gaming technology solutions. 

Driving Responsible Gaming Innovation 

The BetStop platform has emerged as a key tool in responsible gaming, with over 38,000 users enrolled and more than 22.2 billion self-exclusion checks conducted since its launch. Chief Executive Officer Al Watson highlighted that the contract renewal reflects the company’s leadership and expertise in delivering high-quality gaming technology solutions. 

The platform enables individuals to voluntarily exclude themselves from online and phone wagering services across Australia. Users can opt for self-exclusion periods ranging from a minimum of three months to a lifetime. Once registered, gaming providers are prohibited from accepting bets, opening accounts, or sending marketing communications to the excluded individuals. 

With an average response time of less than five milliseconds per check, the system ensures compliance with regulatory requirements in real-time, demonstrating the platform’s efficiency and reliability. 

Pioneering Advanced Technology Solutions 

Since its inception, Ixup (ASX:IXU) has focused on solving complex data-sharing challenges through advanced encryption and secure data processing. The company’s expertise in regulatory gaming technology has positioned it as a key player in problem-gambling prevention solutions. 

By integrating cutting-edge security and privacy measures within a scalable transactional platform, Ixup (ASX:IXU) continues to enhance its offerings in a rapidly growing market. With increasing demand for responsible gaming solutions both in Australia and internationally, the company is well-positioned for expansion. 

The early extension of the BetStop contract reinforces the company’s reputation for delivering high-performance, secure, and reliable technology in the responsible gaming sector, paving the way for sustained growth and future opportunities. 


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