gold stocks postpage LB desk

HeraMed collaborates with Meerkats for Australian B2C launch

  • April 16, 2019 05:18 PM AEST
  • Team Kalkine
HeraMed collaborates with Meerkats for Australian B2C launch

HeraMed Limited (ASX: HMD) is a medical technology company that develops and sells pregnancy monitoring solutions in Australia, Europe, and Israel. On April 16th, 2019, the company announced to have entered into a partnership with Australian creative agency, Meerkats to advance the business to consumer (B2C) launch of HeraMED’s medical grade foetal heart rate monitor, HeraBEAT in Australia.

non AMP MTF 10th feb webinar

Meerkats is a leading Australian creative agency engaged in assisting organisations to grow through creativity and innovation for over 15 years. It has a vast national footprint whereby Meerkats services several top tier companies including St John Ambulance and iiNet amongst others.

Under the agreement, Meerkats will provide strategic consulting services with respect to HeraMED’s branding, digital marketing, media strategy and social media initiatives in Australia. The companies will together formulate and execute an extensive digital marketing campaign, expected to be launched in May 2019 as informed.

The collaboration was implemented following an extensive due diligence process undertaken by Meerkats into the HeraBEAT device and the existing Australian market. As a result, Meerkats signed up to undertake the project through its ‘Meerkats Ventures’ approach, whereby the agency will be remunerated via a small percentage of each device sold.

Essentially, Meerkats would be receiving a pre-negotiated commission from HeraMED’s exclusive Australian distributor Dale Group International for every device sold in Australia. According to HeraMED, this development would considerably validate the HeraBEAT device and the remuneration structure would largely incentivise Meerkats to drive the product uptake throughout the region.

As part of the agreement, the Company has also received its first purchase order of 250 devices units from the Dale Group International, marking the inaugural order in HeraMED’s binding, exclusive distribution agreement with Dale Group International. The agreement stipulates the distributor to generate a minimum of 9,000 units resulting in revenue of ~ $ 1.9 million over a period of three years.

Recently, on April 11th, 2019, HeraMED announced that it had launched HeraBEAT via a specially designed B2C website in the United Kingdom (UK), which represents the largest addressable market that HeraMED has had exposure to so far, as the UK boasts ~770,000 births per annum. The footing in the UK will provide strong grounds for growth across Europe.

HeraMED is actively working to commercialise HeraBEAT, the smart innovative medical-grade ultrasound monitoring device. For this purpose, the device has undergone multiple clinical trials and thus secured approvals from important regulatory bodies including CE (Europe), TGA (Australia) and AMAR (Israel) to begin the sales.

The Company has also partnered with two leading medical organisations, the Mayo Clinic and TEVA Pharmaceutical Industries Inc.

HeraMED believes that it has built and refined a cost-effective marketing and branding strategy, that can be replicated in other countries with minimal adjustments. Meanwhile, the company is diversifying its product range and services with the launch of SaaS services and cloud-based monitoring systems.

The company has around 87.53 million outstanding shares with a market valuation of AUD 19.26 million. On April 16th, 2019, the HMD stock closed the market session at AUD 0.220 with ~ 137,385 shares traded.


This website is a service of Kalkine Media Pty. Ltd. A.C.N. 629 651 672. The website has been prepared for informational purposes only and is not intended to be used as a complete source of information on any particular company. Kalkine Media does not in any way endorse or recommend individuals, products or services that may be discussed on this site. Our publications are NOT a solicitation or recommendation to buy, sell or hold. We are neither licensed nor qualified to provide investment advice.



The website is a service of Kalkine Media Pty. Ltd. (Kalkine Media) A.C.N. 629 651 672. The principal purpose of the content on this website is to provide factual information only and does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stock of the company (or companies) or engage in any investment activity under discussion. We are neither licensed nor qualified to provide investment advice through this platform. In providing you with the content on this website, we have not considered your objectives, financial situation or needs. You should make your own enquiries and obtain your own independent advice prior to making any financial decisions.
Some of the images that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed on this website unless stated otherwise. The images that may be used on this website are taken from various sources on the web and are believed to be in public domain. We have used reasonable efforts to accredit the source (public domain/CC0 status) to where it was found and indicated it below the image. The information provided on the website is in good faith, however Kalkine Media does not make any representation or warranty regarding the content, accuracy, or use of the content on the website.


We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OK