Viva Energy Faces Mixed Outlook Amid Decline in Tobacco Sales and Margin Pressure

April 16, 2025 05:59 PM AEST | By Team Kalkine Media
 Viva Energy Faces Mixed Outlook Amid Decline in Tobacco Sales and Margin Pressure
Image source: Shutterstock

Highlights

  • Viva Energy operates an extensive fuel and convenience retail network, including a major refinery in Victoria

  • The business saw a decline in share price following first half guidance for the next financial year

  • Synergies from recent acquisitions and cost-reduction initiatives are expected to influence future performance

The energy and fuel retail sector in Australia plays a critical role in powering transportation and industry across the country. Businesses in this space often integrate fuel supply, refining, and convenience retailing operations, enabling them to serve both individual consumers and commercial clients. A prominent company operating in this sector has experienced fluctuations due to changes in consumer behavior and market conditions.

Operations and Market Presence

Viva Energy Group Ltd (ASX:VEA) operates a broad network of fuel service stations and convenience retail outlets across Australia. The company’s operations include close to nine hundred service stations under various brands, serving a nationwide network of approximately one thousand five hundred outlets with fuel and lubricant products.

Its Geelong refinery in Victoria is a significant component of its infrastructure, supplying refined fuel products. The business also engages in bulk fuels, marine fuel distribution, aviation fuel services, and the supply of industrial chemicals and polymers. These segments contribute to its broad market presence in both retail and commercial operations.

Recent Performance and Market Reaction

The company experienced a decline in share price following the release of its financial year result. While the overall performance was aligned with previous guidance and market estimates, the initial guidance for the first half of the upcoming financial year indicated softer performance in its convenience and mobility segment.

This subdued outlook was attributed to slow growth in ex-tobacco convenience sales, a continued drop in tobacco sales, and weaker-than-expected fuel retail margins at the beginning of the year. These factors contributed to a negative short-term market reaction.

Business Strategy and Outlook for Operations

Several strategic developments are underway that may influence the performance of Viva Energy’s operations. One key initiative is the acquisition of the remaining stake in the Liberty Convenience business. This move aims to consolidate operations and streamline management across the service station portfolio.

Additionally, the integration of recently acquired retail businesses, such as Coles Express and OTR, is expected to contribute cost efficiencies and operational synergies. The business has announced a structured cost reduction program valued at fifty million dollars, designed to enhance profitability and support ongoing transformation.

The performance of fuel retail margins remains a significant factor in shaping future results. As retail dynamics evolve and fuel pricing adjusts, margin recovery could impact overall revenue from this segment.

Retail and Convenience Trends

Changing consumer preferences are influencing convenience retail trends across the sector. Reduced tobacco sales have become a notable pattern, contributing to the pressure on non-fuel revenue. Companies in the space are responding by focusing on food, beverage, and other in-store retail categories to offset declining tobacco-related income.

Viva Energy’s approach involves modernising its retail offering and enhancing the product mix in stores. The combined scale from its acquisitions is intended to support these retail adjustments and drive further efficiency across its service network.


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