Woolworths' Digital Push Lifts Sales Amid Challenges at Big W

May 01, 2025 10:43 AM AEST | By Team Kalkine Media
 Woolworths' Digital Push Lifts Sales Amid Challenges at Big W
Image source: shutterstock

Highlights 

  • Woolworths' e-commerce sales rise by 15.7% in Q1 
  • Big W forecasts a $70 million half-year loss 
  • Group sales up 3.2% year-on-year to $17.3 billion 

Woolworths Group (ASX:WOW) has reported strong momentum in its e-commerce division, with online sales jumping 15.7% to reach $2.2 billion in the first quarter of the fiscal year. This robust digital growth helped lift total group sales by 3.2% year-on-year, amounting to $17.3 billion. 

However, the group's overall performance was tempered by challenges at Big W, its discount department store division. Big W experienced softer trading conditions, prompting Woolworths to revise its profit expectations. The company now anticipates a half-year loss of $70 million for the segment, citing subdued consumer spending and a competitive retail environment. 

Australian food sales remained a bright spot, rising 3.6% year-on-year, as the company continued to focus on strategic priorities laid out earlier in the year. Woolworths Group CEO Amanda Bardwell acknowledged the difficult operating environment but expressed confidence in the long-term strategy. 

“While the market remains competitive and consumer outlook uncertain, we are making progress on our priorities set out in February and will provide a more detailed update at our full-year results in August,” Bardwell noted in the update. 

The boost in digital sales is a testament to the growing importance of online platforms in the retail sector. This trend is particularly relevant as more investors look toward innovative business models and resilient revenue streams in today's evolving economic landscape. 

Despite challenges in discretionary retail through Big W, Woolworths’ core supermarket business remains stable, supported by demand for essential goods and strong online integration. This aligns with the broader performance seen across many consumer staples firms on the ASX200, where consistency and scale continue to drive investor interest. 

For market watchers exploring reliable dividend-paying names amid a mixed economic backdrop, established players in the consumer staples sector may provide valuable insights. Woolworths is often included in discussions around ASX dividend stocks due to its history of stable returns. 

As the full-year results draw closer, all eyes will be on how Woolworths (WOW) balances its digital growth trajectory with performance recovery efforts at Big W, particularly in light of shifting consumer behaviors and persistent cost pressures. 


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.


AU_advertise

Advertise your brand on Kalkine Media

Sponsored Articles


Investing Ideas

Previous Next
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.