Kalkine: Cettire (ASX:CTT) Faces Continued Sell-Off Amid Weak Update

June 13, 2025 12:21 PM AEST | By Team Kalkine Media

Kalkine: Cettire (ASX:CTT) Faces Continued Sell-Off Amid Weak Update — Image source: Shutterstock

Stock Under Pressure After Trading Update

Shares of Cettire fell by 18.8% to 26 cents by 11:50am AEST on Friday. This followed a steep 31.2% decline on Thursday, triggered by the company’s unsatisfactory trading update, which raised questions about revenue growth, cost structure, and consumer engagement. The cumulative decline brought the company's one-year performance down by a staggering 88.7%.

The sell-down reflects the broader market’s reaction to what appears to be weaker-than-expected sales momentum and pressure on margins. While details of the trading update point toward challenges in maintaining previous levels of consumer demand and platform traffic, some market observers believe the company may need to reassess its growth model in the evolving retail landscape.

Investors React to Performance Concerns

Investor sentiment toward the stock has turned increasingly cautious in light of reduced growth expectations. Cettire’s once-promising expansion into global luxury e-commerce is facing mounting scrutiny due to high competition, shifting consumer behavior, and the broader economic environment impacting discretionary spending.

Although the platform has previously demonstrated a strong ability to scale, current results indicate a reversal in trends, prompting investors to reassess expectations. This could also place added pressure on the company’s strategic decisions in the coming months.

Outlook Remains Clouded

Cettire now finds itself in a challenging position as it navigates a rapidly shifting retail environment. While the company has attempted to expand and optimize its product mix, the latest update suggests that more immediate efforts may be needed to restore investor confidence.

Amid global uncertainty and evolving consumer trends, the path forward for Cettire (CTT) could depend on its ability to stabilize revenues and improve transparency in financial performance. In the meantime, the market will likely continue monitoring any further updates from the company with heightened attention.

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