Woolworths (ASX:WOW) Poised for a Turnaround as ACCC Report Nears Completion

2 min read | March 18, 2025 01:16 PM AEDT | By Team Kalkine Media

Highlights 

  • Woolworths (WOW) expected to gain momentum as regulatory concerns ease. 
  • Analysts anticipate a potential re-rating of supermarket stocks. 
  • Coles (COL) remains in focus for future earnings growth. 

Woolworths (ASX:WOW) is in the spotlight as analysts foresee a potential market re-rating with the anticipated conclusion of the Australian Competition and Consumer Commission’s (ACCC) supermarket pricing investigation. The ongoing probe into grocery prices has kept supermarket stocks under pressure, but with the final report nearing, a shift in sentiment may be on the horizon. 

Market Sentiment Shifts as ACCC Report Nears Conclusion 

Investment analysts suggest that Woolworths could see renewed market confidence as concerns surrounding the ACCC’s investigation begin to ease. A key observation from analysts is that markets often react strongly to regulatory uncertainty, but once reports are released, a more measured approach tends to follow. 

The company is currently trading near a five-year low, presenting an opportunity for a potential revaluation as the market reassesses risks. Analysts highlight the company’s strong assets and scale, which could support an earnings recovery in the near term. 

Coles (ASX:COL) Positioned for Long-Term Growth 

While Woolworths gains attention, Coles remains on analysts’ radar for long-term growth. Investment firms project earnings upgrades for the supermarket giant in 2026, driven by ongoing investments in supply chain efficiency. The company’s strategic initiatives aim to enhance operational performance, positioning it for sustained growth over the coming years. 

What’s Next for Supermarket Stocks? 

The final ACCC report, currently under review by the Federal Treasurer, is expected to provide clarity on the regulatory outlook for the supermarket industry. The publication date remains uncertain, but its release will likely be a key moment for supermarket stocks. 

As market participants await the outcome, attention remains on how Woolworths and Coles navigate the evolving landscape. The potential easing of regulatory concerns and strategic operational improvements could shape the next phase of growth for these major retailers. 


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