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The Calmer Co International (ASX:CCO) is making significant strides in the health and wellness sector, leveraging the growing trend of kava as a natural remedy. The company has witnessed remarkable growth in Australia and is set to expand further into the US market.
In its latest annual report, founder Zane Yoshida highlighted a transformative year for CCO. The company, formerly known as Fiji Kava, has capitalized on the rising global interest in kava and other natural wellness products. The Pacific Island governments' recent launch of the Regional Kava Development Strategy (RKDS) aligns with CCO's mission to promote a sustainable kava industry, enhancing its global market position.
CCO specializes in kava and other natural products designed to support relaxation, mental clarity, and better sleep. Its diverse product range includes functional beverages, powders, capsules, teas, and concentrates, marketed under the brands Fiji Kava, Taki Mai, and Danodan Hempworks. The company has successfully expanded its retail partnerships, with notable inclusions such as Coles Group (ASX:COL), Amazon, and Walmart.com.
From its Fijian roots, CCO has built a solid foundation in natural wellness, focusing on ethically sourced and effective products. As The Calmer Co International, the company continues to innovate and broaden its product offerings to meet the growing global demand for wellness solutions.
In FY24, CCO reported impressive ecommerce growth, with daily sales increasing from $18,500 in June to over $20,000 in August. Total sales reached $4 million, with ecommerce revenue contributing $3 million. The company’s quarterly results showed a strong revenue run rate of over $9 million, driven by successful digital marketing strategies and a robust consumer database exceeding 50,000 people.
The Oceania market was a major contributor, generating 65% of total revenues for FY24. The company's partnership with Coles to expand its product range by 40% is expected to further boost its market presence. Additionally, CCO is ramping up its efforts in the US, where sales have risen by 82%, supported by platforms like Amazon and Walmart.com.
Despite the growth, CCO has made strategic decisions to simplify its business model and enhance its market reach. Managing Director and CEO Anthony Noble expressed confidence in the company's ability to scale operations and drive growth in both the Australian and US markets.
Looking ahead, CCO plans to introduce several new products in FY25, aiming to make a significant impact on the wellness industry and continue its upward trajectory in the global market.
