Kalkine: Cettire Cites Tariff Pressures and Weak Demand Amid Flat Sales on ASX 200

June 12, 2025 02:29 PM AEST | By Team Kalkine Media
 Kalkine: Cettire Cites Tariff Pressures and Weak Demand Amid Flat Sales on ASX 200
Image source: shutterstock

Highlights

  • Online retailer Cettire Ltd (ASX:CTT) reports subdued trading due to tariff changes and soft market demand

  • Lower activity in established regions offset by stable performance in emerging markets

  • Promotional adjustments and fulfilment expenses influence financial performance metrics

Cettire Ltd (ASX:CTT), listed on the ASX 200, ASX 100, ASX 300, ASX 50, and All Ordinaries, operates within the online luxury retail sector. The company issued an update outlining subdued trading conditions linked to macroeconomic factors and evolving global trade policies.

The retail environment remained volatile during the financial year ending May. The company cited reduced consumer demand in several core markets, notably the United States. Cettire also identified changes in US tariff regulations as a key factor affecting its operating environment.

Weaker Consumer Trends in Developed Markets

During the final two months of the reporting period, demand levels in the US and other established regions experienced a downturn. This was partly cushioned by steadier trading conditions across emerging market geographies.

Despite moderating promotional activity, Cettire noted that external conditions constrained the pace of sales. The company approached promotional strategies conservatively, which may have impacted revenue generation during the final quarter.

Operational Pressures and Cost Adjustments

Higher fulfilment-related costs were observed during the year, adding to financial strain across the business. These expenses, combined with foreign exchange fluctuations, affected profitability metrics.

The company also disclosed realised currency losses, which occurred during April and May. These figures contributed to a lower adjusted earnings measure for the period.

Cettire maintained its strategic direction while adjusting to ongoing shifts in market sentiment and input cost dynamics.

Share Price Movement Reflects Profit Warning

ASX:CTT experienced a sharp share price decline following the announcement. The latest market response reflects flat sales guidance and earnings impacts detailed in the update.

Cettire’s stock performance over recent months has mirrored broader concerns surrounding the online retail and luxury segments. Market observers noted this update as reflective of industry-wide recalibration amid trade policy disruptions.

Stability in Emerging Markets Offsets Broader Weakness

Emerging regions offered some balance to an otherwise cautious outlook. While revenue remained relatively unchanged compared to the previous year, some geographic segments continued to deliver consistent activity.

Cettire confirmed that while promotional intensity has eased, pressures from tariffs and fulfilment logistics continue to influence short-term performance. The company remains engaged in addressing these structural shifts.

 


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