Brad Banducci Joins TEG as CEO Amid Strategic Shifts in Live Entertainment Industry

3 min read | March 13, 2025 02:22 PM AEDT | By Team Kalkine Media

Highlights 

  • Former Woolworths (WOW) CEO Brad Banducci steps into leadership at TEG. 
  • TEG, owner of Ticketek, undergoes leadership transition as CEO Geoff Jones shifts to chairman. 
  • Silver Lake considers strategic options for TEG, following past talks with major investors. 

Brad Banducci, former chief executive of Woolworths (ASX:WOW), has been appointed the new CEO of TEG, Australia’s largest ticketing and live entertainment group. This leadership transition follows Banducci’s departure from the supermarket giant last year. His new role will see him replacing Geoff Jones, who will now step into the chairman position. 

TEG, best known for operating Ticketek, is owned by private equity firm Silver Lake, which has been assessing various strategic options for the business. The appointment of Banducci marks a significant move as the company continues to expand its footprint in the live entertainment sector. 

Leadership Transition and Strategic Moves 

The process of selecting TEG’s new CEO was extensive, with several high-profile business leaders considered for the role. The search was conducted by executive recruitment firm Egon Zehnder, with candidates including former AFL chief executive Gillon McLachlan, ex-Optus CEO Kelly Bayer Rosmarin, and former Domain (ASX:DHG) boss Jason Pellegrino. 

Banducci, known for his leadership at Woolworths (WOW), brings vast experience in consumer-focused businesses. His previous role at Cellarmasters, a direct wine marketing company, played a significant role in shaping his understanding of brand engagement and customer experiences. He expressed enthusiasm about returning to an industry that aligns with his passion for storytelling, whether in music or wine. 

TEG’s Business and Growth Potential 

TEG handles ticket sales for approximately 30 million live event attendees annually. More than half of its revenue is generated through ticketing for major events, including global tours such as Taylor Swift’s The Eras Tour and national sporting events like the NRL Premiership. The company also operates touring businesses such as TEG Dainty and TEG Live, further strengthening its presence in the entertainment space. 

Silver Lake has been evaluating potential buyers for TEG, engaging in discussions with major investment firms such as Blackstone and KKR, alongside a strategic partnership with Qantas Loyalty (QAN). While previous negotiations did not result in a sale, the appointment of Banducci signals a renewed focus on leadership and long-term business growth. 

With the entertainment sector continuously evolving, Banducci’s expertise in customer engagement and operational efficiency will be instrumental in shaping the future of TEG, positioning it for further expansion in the live entertainment industry. 


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