Bapcor Brings in Orora Executive Amid Major Business Overhaul

2 min read | April 15, 2025 10:41 AM AEST | By Team Kalkine Media

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Bapcor Brings in Orora Executive Amid Major Business Overhaul — Image source: shutterstock

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Highlights

Bapcor appoints new executive from Orora Beverages

Internal restructure aims to streamline operations

Strategic updates expected on April 28

In a strategic leadership shift, automotive aftermarket parts supplier Bapcor (ASX:BAP) is welcoming a new executive as it prepares for a broader organisational restructure. Simon Bromell, currently the president of Orora Beverages, is set to join the company later this month, taking over from Steve Drummy, who is stepping down after six years with the group.

Bromell brings over a decade of experience from Orora (ASX:ORA), along with prior leadership roles at Fonterra Australia and Mars. His appointment is viewed as a step toward strengthening Bapcor's operational capabilities as the company continues to realign its business strategy.

Bapcor’s Chief Executive Angus McKay stated that the leadership transition is intended to support the company’s evolving strategic priorities. He also indicated that further details surrounding the restructure would be shared during an investor update scheduled for April 28.

In addition to the executive transition, Bapcor has unveiled a structural realignment that will see the integration of its specialist networks and wholesale divisions. This newly formed "networks" segment will encompass the company’s auto electrical group, commercial vehicle group, and wholesale units. The move is aimed at consolidating operations to build scale and improve efficiency across the board.

This internal reorganisation reflects Bapcor's effort to simplify its business structure, enhance collaboration, and streamline decision-making across various segments. The company is positioning itself to better serve its customers and improve operational agility in a dynamic automotive aftermarket landscape.

The market will be closely watching the upcoming April 28 update for insights into Bapcor’s longer-term strategic roadmap. This includes potential impacts on its financial performance, network optimisation, and broader growth ambitions across Australia and New Zealand.

As Bapcor navigates this transition, the leadership shift and restructure mark a pivotal moment in the company’s trajectory, setting the tone for future innovation and efficiency improvements in the automotive parts industry.

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