Southern Cross Media Sees Strong Turnaround with Radio and Digital Growth Amid ASX 200 Index Landscape

2 min read | August 25, 2025 04:29 PM AEST | By Team Kalkine Media

Highlights

  • Southern Cross Media reports strong turnaround in full-year performance
  • Digital platform LiSTNR delivers positive earnings contribution
  • Dividends reinstated as balance sheet strengthens

Southern Cross Media (ASX:SXL) has reported a notable turnaround in its latest financial year, showcasing growth across both radio and digital audio operations. The company, which operates as one of the leading media groups in Australia, delivered improved revenue and earnings, positioning itself strongly within the evolving entertainment landscape. This development comes at a time when the ASX 200 index continues to see movements influenced by companies across various sectors.

Growth in Radio and Digital Platforms

The company highlighted consistent progress in its radio business alongside rising traction in its digital segment. Its digital platform, LiSTNR, recorded positive earnings for the first time, underscoring the growing importance of audio streaming in the broader media industry. This digital expansion reflects how consumer preferences are shifting toward on-demand listening and online engagement.

Strengthened Financial Position

A stronger financial base was also reported, with improved cash flow supporting debt reduction. This enabled Southern Cross Media to further stabilise its balance sheet, a move seen as crucial for long-term sustainability. The reinstatement of dividends also signals confidence in the company’s performance and ability to reward shareholders after a period of restructuring and transformation.

Outlook for the Next Year

Looking ahead, Southern Cross Media has outlined expectations for further growth across its radio and digital operations. The company anticipates continued strength in digital audio revenue, with LiSTNR likely to remain a key contributor. Management reaffirmed that its strategy of integrating traditional broadcasting with digital innovation is delivering positive outcomes, setting the stage for continued momentum in the coming year.

 

Frequently Asking Questions

  • What contributed most to Southern Cross Media’s turnaround?
    The turnaround was driven by strong performance in both radio broadcasting and digital audio, with LiSTNR achieving positive earnings.
  • Why did Southern Cross Media reinstate dividends?
    The company reinstated dividends after strengthening its financial position and reducing debt, reflecting improved stability.
  • What is the growth outlook for Southern Cross Media?
    The company expects ongoing growth in radio and digital audio, with digital platforms playing a larger role in revenue expansion.

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