Casting Eye on Rich History of Pental Products: Trusted by Families for Generations

  • Jul 02, 2020 AEST
  • Team Kalkine
Casting Eye on Rich History of Pental Products: Trusted by Families for Generations


  • A consumer powerhouse, Pental, is active in developing new products to grow market share and building strong, ongoing relationships with customers and suppliers.
  • Mostly manufactured in Australia, Pental ‘house of brands’ is highly recognised and trusted.
  • Amid COVID-19, demand for Pental products has soared as Australians, and New Zealanders adhere to safety measures of preserving good hygiene and keeping environments clean to curb the virus impact.
  • In the months to come, Pental aims to focus on effective branded promotions, investigate agency distribution opportunities, find additional contract manufacturing opportunities, innovate both products and processes while focussing on productivity improvements.

A consumer powerhouse in Australia and New Zealand, Pental Limited (ASX:PTL) manufactures and distributes a range of home care and personal care products. The Company is renowned for delivering quality and expertise in home and hygiene products for today’s lifestyle.

So much so, in the unprecedented COVID-19 crisis, Pental experienced elevated levels of consumer demand for its White King disinfectant cleaning products, new Country Life anti-bacterial soaps and Pears soaps. This demonstrates that Australians and New Zealanders, who are abiding by COVID-19 hygiene norms have again opted for Pental’s strong germ-killing cleaning and soap products.

Now that we understand that Pental products continue to be a vital element in today’s lifestyle and it would be odd not to find at least one Pental product wherever one goes in an Australian home today, let us cast and eye over the history of few products that showcases how Pental is the way it is- trusted by families for generations.

Pental Products History

The Pental tradition of offering users with superior quality products has continued at the back of persistent product innovation and likewise improvements. Some Pental products are- White King, Janola, Sunlight, Softly, Country Life, Velvet, Martha's, Huggie, Natural Selections, LUX, Little Lucifer, and Jiffy, to name a few.

The Company’s household products that have been a significant part in Australian households through the ages and are deemed efficient, quality-tested to help families live better.

Let us go down the memory lane for some of these products-

Lux- Pure Soap Flakes

Lux Flakes has been caring for delicate garments since 1903 in Australian and New Zealand households. Pental states- “For the special things that deserve the very best of care, trust Lux Flakes.”

White King- Cleaning Brand

White King is Australia’s iconic household cleaning brand. It originated in the 1950s and from humble beginnings as a liquid bleach brand, currently includes more than 40 products ranging across household cleaners, toilet cleaners and laundry. Demand for White King disinfectant cleaning products has been notably high presently even in the COVID-19 situation.


Recently, Pental entered its 7th year of being the sales partner for the distinguished Pears Brand.

Proudly beholding a rich heritage of more than 200 years, Pears soap was developed way back in 1789. Interestingly, it has seen very little change and remains to be the delicate, sweetly perfumed, transparent soap that it was when developed. Even today, with the coronavirus pandemic demanding top-notch hygiene, Pears has garnered customer attention, evident from soared sales reported by the Company in April 2020.

Sunlight- Laundry Soap

Sunlight Soap was first produced in Australia in 1900. Even back then, it was a formula pure, genuine, and free from adulteration soap, handy in the kitchen and laundry. Over time, the brand evolved and has kept dishes sparkling for over 40 years and has pioneered dishwashing liquids.

Velvet- Pure & Luxe Beauty Bars

A true Australian favourite, Velvet soap has been around since 1900. A pure and caring formula with a rich history of more than a century, Velvet has evolved to include a wide range of products that offer accessible beauty those who desire a little luxury every day.

Country Life- Soaps & Body washes

Another anti-bacterial soap that gained massive demand and has been a robust COVID-19 rescue product, Country Life was established more than 50 years ago. From its proud heritage as a bar soap brand, it has evolved into a premier Australian made brand providing an escape from the everyday.

Martha’s- Homestead wool mix

Perhaps named so as it was created by Martha Gardener, a renowned Australian radio personality, more than 80 years ago, Martha contains the same trusted formulation that first appeared on supermarket shelves in the 1960’s.

Jiffy-Premium firelighters

With a relatively recent history, Jiffy was acquired by Pental in 2005- a move that returned Jiffy to Australian ownership. Jiffy has been keeping Australian homes warm since the 1960’s. Currently, Pental acclaims that it is Australia’s top locally made firelighter brand.

Little Lucifer- Foodie’s choice for BBQ, fire & entertaining

Like Jiffy, Little Lucifer brand was acquired by Pental in 2005. Interestingly, this ensured that the manufacturing of this iconic brand remained on Australian shores. For more than 50 years, Little Lucifer’s odourless, smokeless formulation has provided a real devil of a fire.

Softly-Laundry Care Products

Since the 1960’s, this premium laundry liquid has provided a soft and gentle wash to clothes.

Bottomline- “On the Right Track”

Pental vision is to be a leading supplier of stable shelf products to its chosen markets that are built around a reputation of delivering quality, innovation, and sustainability to the satisfaction of customer needs while enhancing shareholder value. The Company seems to be on the right trajectory, made apparent from its positive trading update wherein demand continues to soar for its products.

Moreover, the stock traded up by 2.94 % at $ 0.35 on 1 July 2020 and has delivered returns of 11.48 % in the past one year.

Good Read- Superior Brands of Consumer Goods Powerhouse, Pental Limited - A Must in Australian Homes


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