TV2U International Limited (ASX: TV2) is an information technology company, a provider of complete TV and entertainment solutions. Its services and analytical platforms are managed through the cloud. This lowers the barriers of market entry and operator risk.
TV2 provides personalised customer viewing experience, offering content based on customers’ viewing pattern. Through real-time intelligence, it increases operator revenue as well. In order to ensure customer retention, TV2 has reduced churn rates and provided various software tools to its clients. Its modular software (SaaS) integrates with the operator’s platform and brings management security, control and delivery efficiency across the networks on any device.
Headquartered in Fremantle, the company has offices in Brazil, Perth, Indonesia, Singapore, Malaysia and the UK.
In a report published on 20th May 2019, TV2 announced that Phase One of PERSIS TV, which is a part of the full commercial launch, had been deployed in the previous week. The PERSIS TV is a harbinger of the gateway to the Persian culture. It is a new global direct-to-consumer OTT streaming service, which is being delivered along with the JEE Group. This is in association with the group’s affiliated partner, Fafnir GmbH. The marketing plan for the promotion of PERSIS TV will commence during Phase One of the commercial launch by the JEE Group.
PERSIS TV targets approximately 5 million Iranian citizens, who are currently residing overseas. Subsequently, it also targets Farsi speaking people across the globe, which is approximately 12 million people market. PERSIS TV airs local language movies and TV shows. The JEE Group utilises a combination of TVOD, AVOD and SVOD to generate its revenue. The company’s upgraded data analytics and targeted advertising capabilities will be an add on to the group’s capabilities.
After the launch in February this year, the JEE Group shifted its present media assets to a new platform, which is iVAN-X powered. The announced phase one has 4,000 hours of Persian video on demand. This content will be accessible around the world. Customers will have to pay a monthly subscription fee to view the content and to be able to stream the shows on multiple devices using web browsers and the PERSIS TV Android application, which is available on Google Play.
The basic subscription package charge for a month will be €10. Customers will receive a discount of 40%, which makes it even more attractive with a charge of €6. The JEE Group’s target is 350,000 total subscribers within the first year of operation. International media and advertising would aid in reaching this target. The revenue generated from AVOD and other targeted advertising mediums will be in addition to the base subscription fees. JEE Group and the company will split the amount pari passu from all revenue access points.
Moving ahead, Phase Two of launch will offer further 10,000 hours of content available to customers. Along with this, customers will avail more options regarding multiple tiered subscription packages. Premium and featured content will be added on a regular basis in this phase. Hence, customers will have more options to watch, and a PERSIS TV iOS application (iTunes) will also be made available to enhance their experience.
Share Price Information:
As on 21st May 2019, the stock of TV2 is trading at $0.006, up 20%, with a market cap of $11.36 million.