The New Crowd Media: A Tech-Based, Vertically Integrated Social Commerce Business  

  • Dec 11, 2019 AEDT
  • Team Kalkine
The New Crowd Media: A Tech-Based, Vertically Integrated Social Commerce Business  

For over ten years Crowd Media (ASX: CM8) (previously Crowd Mobile Limited) has been a leader in global influencer and social media marketing, providing creative solutions for many popular brands like Nescafe, L'Oréal, ECCO and many more.

Crowd Media’s three core strengths:

  • Q&A - Crowd’s proprietary tech platform that enables a written question to get a written answer, in real time, based on machine learning and without human intervention
  • Subscriptions - Crowd’s proprietary tech platform that manages regular repeat purchases of a digital product, including payments
  • Digital Marketing Centre – Crowd’s knowhow in the influencer and performance marketing space, used to drive e-commerce

Restructure of Crowd Media

In order to restructure & repurpose the organization, Crowd Media recently undertook a strategic review, following which it took aggressive cost-cutting measures to return the company to profitability in FY20, while entering into a new phase with the Invincible Investment Consortium (IIC) who recently took a strategic stake in Crowd Media.

The investment by IIC has reshaped the vision and strategy of Crowd. The deal with IIC leverages the strengths, intellectual property and know-how of each party.

Outcomes of IIC strategic investment

  • Instead of simply being a fee-earning agency for the big brands, Crowd media will now earn a larger slice of the retail sale proceeds of brands that the company is strategically aligned with;
  • Crowd Media has the people and expertise to drive advertising for brands and selling ecommerce products over social media, by leveraging the technology platforms;
  • IIC investment and people will bring new opportunities for new revenue streams.

New Strategy

Following IIC’s strategic investment, Crowd’s new 3-year plan drives significant growth by progressing to leverage each of its strengths, by using them in new ways, and by integrating them synergistically for compounded leverage. Example, combining Q&A with Natural Language Processing to deliver better customer service, thereby improving loyalty/retention or upselling.

3 Horizon growth strategy

  • Horizon 1 (2020 CY) - Direct to consumer (D2C), thereby capturing a larger slice of the retail spend.
  • Horizon 2 (2021 CY)- Sell digital products or services via collaborations, partnerships, or strategic alliances. Initially this will be in the (regulated) travel insurance and fintech space.
  • Horizon 3 (2022 CY)- Expanding the way the company interact with its favorite influencers - creating authentic and real time experiences that stimulate.

New Board

As part of the collaboration with IIC, IIC principals Steven Schapera and Robert Quandt Both Joined the Crowd Media Board in September 2019 which further strengthened the overall skills and capabilities of Crowd Board.

Crowd Media Board of Directors

(Source: Company reports)

With new Board and Strategy, Crowd Media is strongly progressing to achieve its vision of being tech-based, vertically integrated social commerce business.

Vision Statement

“Crowd Media will be a tech-based, vertically integrated social commerce business selling exemplary products and services that are integral to the lives of its customers”

At market close on 11 December 2019, the Crowd Media stock was trading at a price of $0.023, with a market cap of around $5.95 million.


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