Syntonic Limited (ASX: SYT) is a Seattle based software company with easy-to-deploy mobile services for telecommunication carriers, which helps them to generate more revenue from mobile data, as well as participate in the app economy.
On 7 May 2019, SYT had announced that it would be hosting an investor Question and Answer webinar session with the CEO and Co-Founders, on 17 May 2019, for the investors to be provided with the company’s overview along with the other updates.
Today on 17 May 2019, in the Investor Webinar, the presentation started with the Corporate overview. It was highlighted that the Board and management of Syntonic are highly experienced. The management team consist of Gary Greenbaum who is the Co-Founder, CEO & Managing Director of SYT with 16.96% shareholding, and Rahul Agarwal who is the Co-Founder, Executive Director, President, CTO with 16.96% shareholding. Steve Elfman is the Non-Executive Chairman, and Nigel Hennessy is the Non-Executive Director.
The presentation mentioned the company’s Mission Statement: Revenue Generation Platform of the company helps mobile carriers to unlock the value of mobile data by capturing new revenue streams, through mobile advertising, content monetization, mobile commerce as well as expense management for enterprise mobility.
In the third quarter of FY2020, the company is targeting the cash flow breakeven.
Syntonic’s Global footprint
Further, in the presentation, the company highlighted that the mobile carriers are not fully participating in the App economy. Since 2017, the app economy has grown rapidly at a compound annual growth rate of more than 30.3%. The primary driver of the App economy was mobile advertising, content monetization, as well as mobile commerce. However, due to the commoditization of data, the global carrier revenues have been flat.
Syntonic’s Revenue Generation Platform™ comprises of mobile advertising where the carrier possesses one of the most desired channels for branded advertisers to reach, engage and acquire customers. The second is Mobile Commerce, which allows easy payment option for subscribers to buy with mobile currency and third is content monetization, which introduces and upsells customers to popular contents as well as apps.
Syntonic targeted solutions consist of Captive portal, International roaming, DataFlex and Sponsored Web.
- Captive Portal generates traffic, views and revenue from the zero-balance customer.
- International Roaming supports roaming subscribers with travel services and data.
- DataFlex helps the enterprises in separating the business, as well as personal expenses on BYOD smartphones.
- Sponsored web helps the sponsored website, which uses the native browser without any changes to the web content.
Through mobile advertising, the company generates revenue through sponsored Data app download fee, monthly license and CPM, data-transit, and rev share fees.
Through content monetization, the source of revenue is via the revenue share of the content transaction.
Through Mobile commerce, the source of revenue is via Direct Carrier Billing for capturing the consumer purchase, receiving a percentage of the transaction value.
The tracking of financial metrics is based on quarterly active users, along with the total quarterly revenue.
The company noted significant growth in new, as well as existing mobile carriers in Africa, Asia and Latin America for its revenue generation platform. In 2019, the company will be focusing on the deployment of the platform in Ghana, Indonesia, South America and many more, which will have enhanced service offerings.
The shares of SYT closed the market session, flat on ASX, at a price of A$0.004 (as on 14 May 2019). SYT holds a market capitalization of A$13.03 million and approximately 3.26 billion outstanding shares.
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