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Investing.com -- Meta Platforms Inc (NASDAQ:META) is expanding its wearable tech ambitions, this time with a performance edge. The tech giant has partnered with Oakley to debut the Oakley Meta HSTN, an AI-enhanced smart eyewear product designed to meet the demands of both athletes and everyday adventurers.
Blending Oakley’s iconic athletic design with Meta’s AI-powered technology, the new smart glasses feature a built-in camera, open-ear speakers, and IPX4 water resistance, making them durable across a range of weather and workout conditions. With up to eight hours of active use, rapid charging capabilities, and a high-capacity charging case, the Oakley Meta HSTN is engineered for endurance on and off the field.
Meta’s voice assistant is fully integrated into the experience, enabling hands-free interaction. Users can ask for real-time updates, from checking surf conditions to gauging wind speeds mid-round, without ever reaching for a phone. The glasses also support 3K video recording, allowing wearers to capture and share high-resolution clips from their perspective.
The product builds on Meta’s expanding relationship with EssilorLuxottica, the global eyewear giant behind Ray-Ban. The previous collaboration resulted in the Ray-Ban Meta Smart Glasses, which have enjoyed solid success. The Oakley Meta HSTN takes that formula further, emphasizing high-performance use cases and athletic integration.
A global campaign will promote the launch, featuring top athletes like Kylian Mbappé and Patrick Mahomes, who demonstrate the glasses’ ability to enhance physical performance with digital insight seamlessly.
The limited-edition Oakley Meta HSTN will be available for preorder starting July 11 at $499, with a wider release priced at $399 arriving later this summer. Initial markets include North America, Europe, and Australia, with plans to expand into Mexico, India, and the UAE, signaling Meta’s broader global ambitions for AI-integrated wearables.
With this launch, Meta continues to position itself at the intersection of fitness, fashion, and futuristic technology, where your eyewear doesn’t just look sharp, but thinks sharp, too.
