eSports Mogul Asia Pacific Limited (ASX: ESH) is into the media business, which brings together players, game developers and tournament organisers on one platform. The company is engaged in the development and provision of digital games and video content.
The company, today on 28 March 2019, updated that it has entered into a first of its kind partnership with Adelaide Football Club-owned esports team, Legacy Esports. The partnership agreement is part of the company’s expansion strategy, targeting key partners and organisers to drive active player growth.
Legacy is one of the most established and successful teams in the flourishing Oceania esports scene. This partnership comes with many firsts, as Legacy was the first esports organisation to be signed in the mainstream Australian sports landscape, as well as now proudly being the first Australian team of ambassadors to join Mogul, maintaining Mogul as pioneers of the esports industry.
The strategic collaboration between Mogul and Legacy will provide joint growth avenues for both parties as they work together on Mogul-hosted tournaments. The partnership will bring about strategic synergy, including generating competitive esports interest from communities and expanding into the mainstream sports landscape.
The two parties will join forces to devise and orchestrate ongoing community engagements and charitable events to push Mogul deeper into the esports scene as well as mainstream communities.
As part of the agreement, Legacy players will not only play on the Mogul’s tournament platform to compete for cash prizes but work to encourage and engage their large fan base to actively participate in Mogul tournaments. In the first partnered tournament series, members of the public can go head-to-head with Legacy’s world-renowned players in the hope of securing tens of thousands of dollars worth of gaming laptops, supplied by the company’s partner, Razer Inc.
Mogul’s Chief Strategy and Commercial Officer, Jamie Skella said that the company couldn’t be prouder to work together with the iconic Legacy Esports as a landmark partnership for the region. One of many future collaborations of this kind, it represents the company’s ability to support the industry with market-leading tournament technology. He feels that this partnership model is truly win-win in nature and he is excited about the role it will play as an economic accelerator for everyone involved.
On the price-performance front, the stock has posted the YTD return of -25%. The company has also posted returns of -47.83% and -25% over the past six and three months, respectively. At the market close on 28th March 2019, the stock of the company traded at a price of A$0.014, up 16.667% during the day’s trade with a market capitalisation of A$15.39 million. The stock opened the day at A$0.013, reached an intraday high of A$0.015 and touched an intraday low of $ 0.012, with a daily volume of 15,274,355. It had a 52-week high price of A$0.036 and a 52-week low price of A$0.011, with an average volume of, 2,470,666.
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