Engage Deployed FB Advertising Ahead Of Schedule As Part Of Paid Social Strategy

  • Apr 17, 2019 AEST
  • Team Kalkine
Engage Deployed FB Advertising Ahead Of Schedule As Part Of Paid Social Strategy

engage: BDR Limited (ASX: EN1) is engaged in the business of providing advertising solutions to advertisers and publishers across desktop, tablet, mobile and SmartTV devices.

The company today, on 17th April 2019, has announced that as a part of the paid social strategy, it has deployed Facebook advertising. Unique profiles of the users have been used by the Facebook advertisements as targeting metrics to allow brands to reach their potential customers.

As per the company’s announcement on 11th February 2019, EN1 targeted the launch in the third quarter of this year. Management reported that due to the demand from the customers, the first phase of this product had gone live significantly ahead of schedule. The management also highlighted that the product and revenue-related achievements in 2019, so far have been significant as the company only employs 15 highly-qualified full-time staff, who each have a personal goal of achieving at least $1 million in 2019.

Advertisements on Facebook are a daily source of incremental revenue growth for the company and allows its clients to target extremely niche audiences otherwise nearly impossible to reach. Facebook is a top platform for ROI growth with over 1.5 billion active daily users. New and emerging brands are driven towards awareness through the advertising technology of Facebook, while simultaneously driving traffic to the brand’s site and storefront.

The company’s technique of refreshing creative ad sets and consistent optimizations generates positive ROAS and scalability for its clients. The management is hopeful about the method’s positive contribution to profitability and intends to commence cross-selling this service immediately. Facebook will remain a highly viable channel to engage with, considering its popularity will not decline in the near future.

The top marketers in the US focus their budgets primarily in three major areas of digital media: Programmatic Advertising, Influencer Marketing and Paid Social. These are the three areas of growth and significant value for marketers and media companies alike. EN1 has two of these elements with strong expertise in the programmatic advertising and influencer marketing area.

In late 2018, the management announced a potential acquisition of a paid social company. It had several discussions with companies across the globe with paid social expertise. With dilution being the key concern in late 2018, the management decided to postpone this opportunity until the market cap and share price would support this activity.

Recently, the management has been discussing an opportunity to acquire a thriving Australian-based paid social business.

In another update, the company announced that it now provides highly curated ad inventory to cannabis and CBD advertisers across its programmatic ad exchange, enabling access to about 175 million-plus unique monthly users.

On the price-performance front, the stock of engage: BDR Limited, at market close on 17 April 2019, was trading at $0.045, with a market capitalisation of $20.33 million. The stock has generated a significant YTD return of 193.33% and returns of -26.67%, 175.0% and 41.94% over the past six months, three months and one-month period, respectively. Its 52-week high price stands at $0.190, and 52-week low price stands at $0.012, with an average trading volume of ~26.10 million.

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